Internet of Things (IOT)

Internet of Things is the concept of connecting any device to the internet and also share data to the other devices that are also connected to the Internet. The Internet of Things is a giant network of connected things and people – all of which collect and share data about the way they are used and about the environment around them.

The Internet of Things includes an extraordinary number of devices or objects of all shapes and sizes – from smart microwaves, which automatically cook the food for the right length of time, to self-driving cars, whose complex sensors detect objects in their path, to wearable fitness devices that measure the heart rate and the number of steps one has taken that day, then use that information to suggest exercise plans tailored to the person that uses it.

Devices and objects with built in sensors are connected to an Internet of Things platform, which integrates data from the different devices of the users who are using it and applies analytics to share the most valuable information with applications built to address specific needs to those users. These powerful Internet of Things platforms can pinpoint exactly what information is useful and what can safely be ignored. This information can be used to detect patterns, make recommendations, and detect possible problems before they occur.

The Internet of Things has been in existence for some time and due to them many advances has been made in a number of different technologies. Internet of Things has made many access to affordable and reliable sensors with low-power sensor technology; connectivity through the Internet; cloud computing platforms for businesses and consumers to access their infrastructures; advances in machine learning and analytics; and also, conversational artificial intelligence through natural language processing.

Internet of Things is also used in Industries in industrial settings, especially with respect to instrumentation and control of sensors and devices that engage cloud technologies. With the emergence of analytics and machine learning, industries can achieve a new automation layer and create a new revenue and business models for their businesses. Some of the common uses of Industrial Internet of Things are: Smart power grids, Smart cities, Connected and smart logistics, Smart digital supply chains, Preventive and predictive maintenance, etc.

Many Industries have benefited through the Internet of Things by using the sensor devices in their business processes. For example: Internet of Things applications allow retail companies to manage inventory, improve customer experience, optimize supply chain, and reduce operational costs; Internet of Things can also be used to improve worker safety for those who work in hazardous environments like mines, oil and gas fields, and chemical and power plants, etc.

The platform of Internet of Things can help organizations reduce their cost by improving the process efficiency, asset utilization and productivity. With improved tracking of devices/objects using sensors and connectivity, they can also benefit from real-time insights and analytics, which would help them make smarter decisions. The growth and convergence of data, processes and things on the internet would make such connections more relevant and important, creating more opportunities for people, businesses and industries.

Effective Marketing Strategies for Small Businesses

Fortunately, there are plenty of marketing approaches and strategies where small business owners can adapt to successfully market their businesses successfully and efficiently. Before directly entering into a marketing strategy, one must first lay a strong foundation like creating a website for their business and also creating social media accounts to reach their customers. They can also start a blog where one can explain about their products, services, practices, their success and all that can help educate the potential customers on why they should trust their business. Some of the successful marketing strategies are mentioned below:

Social Media Marketing: Nowadays people spend most of their leisure time in social media and this is where one can target and reach their business audience. Many business plan and spend much time and their resources in growing their social media audience and fostering their relationships with leads and customers. Small businesses must choose appropriate social media channel according to their preference where they can get more advantage so that they could reach and engage with their audience.

Content Marketing: Content marketing is considered as an important marketing strategy for small businesses. Content Marketing is nothing but the process of creating and publishing quality content for the relevant target audience of one’s business and also providing some time of value for readers or viewers including their greatest challenges, needs, and desires.

Email Marketing: Email marketing has many advantages as a marketing channel, and many prefer the same. It is easy to do, easy to automate, allows instantaneous communication, costs very little and can reach a large number of potential customers with the highest open rates. One must make sure to provide interesting, valuable and relevant content that people will actually open rather than deleting immediately or sending it to the spam box.

Marketing through Google: One of the most powerful tool in marketing for small businesses is “Google My Business”. Google My Business combines all different Google platforms into one central place, which includes Google+ profile, Google Maps profile, Google reviews of one’s business, access to data on Google Analytics and Google Insights, and more. Google My Business gives one business credibility and visibility while it simply requires one to optimize their business profile and then collect reviews and citations.

Knowing your business and customers: One size doesn’t fit all. Same way, whatever the business may be, following the same marketing strategy will not show great results sometimes. One needs to think carefully about their business and their customers before choosing which elements to integrate with their overall marketing strategy. Being clear about details such as these will allow one to develop a targeted and more effective overall strategy that focuses on the channels most likely to produce results efficiently.

Why Market Research is important for business?

Any business which tries to enter a market with a product or service has competition. For a business to be successful, it’s products or services have to satisfy the current customers and must stand out in a crowded place i.e. its competitors. A business that has a new product or service in the current can save time, money and energy If they have a new market strategy in hand in order to approach the current market.

Market Research is an important aspect for every business and many successful new businesses enjoy longevity because their owners conduct regular market research to understand their target market, identify consumer problems and pinpoint realistic competitors. Market Research is a continuous process for collecting, investigating and interpreting information about a particular market a business operates in or a product/service the business offers for selling in that market, and also about potential and existing competitors and the past, present and potential customers who purchase and consume the offered product/service.

Market research can provide insights into several factors for a business and they can be successful in achieving the goal of the business: Most of the factors are mentioned below:

• By conducting market research, a business can learn about the problems their ideal customer is experiencing in general or with a specific product or service and use that insight to demonstrate how their product or service is a solution to those problems in their marketing efforts.

• Market Research can identify both the internal and external problems of a business. Market Research also provides valuable insights about problem areas and creates an opportunity for the business for improvements resulting in the return of steady revenue growth of the business.

• Through market research, businesses can come to thorough understandings of the Current Customers.

• Identifying new customers’ needs and wants through market research leads to increasing the customer base of the business.

• Insights from the market research can make sure that a business can set practical targets for its business for efficiency.

• Businesses can also develop new developing strategies for improving productivity and also for customer satisfaction.

• Identifying new business opportunities for business can also be an ideal insight from market research.

Market research is an essential and critical component for business success when thinking about the millions of businesses offering a wide variety of products and services. Competition is at an all-time high for all the businesses, and new products and services are being launched daily. Market research can help your business stand out in a crowded marketplace by identifying problem areas, providing valuable insight about your ideal customer, and increasing brand awareness, as well as providing exact wording to inject into successful marketing campaigns.

Things you need to know before selling your Business

There are several factors that are needed to be considered when one is thinking of selling their business to other parties. Before considering everything the first thing one must do is evaluate their business accordingly. This is the process of due diligence where research and analysis are initiated before an acquisition, investment, business partnership or bank loan, in order to determine the current value of the business.

Due Diligence might be considered as an audit for the business to confirm all the facts that are included in the financial statements of the business that is being evaluated. The due diligence process consists of the following:

• Analyzing the total value of the business: A business total value can indicate the total stock price of the business, how broad the ownership might be, and the potential size of the company's target markets.

• Revenue & Profits: The income statements of the business must also be thoroughly analyzed so that the net income, net profit, business’s revenue, operating expenses, return on equity are calculated and the business bottom line is also analyzed.

• Competitors & Industries: The major competitors for the business must also be analyzed and found so that the one who is evaluating the business can get a clear view of where their business stands on the current market when compared with the businesses in the same industry.

• Business Management & Ownership: The Directors, owners, and management team of the business must be stated clearly in the due diligence. The number of shares owners by all the shareholders must also be clearly stated accordingly.

• Business Balance Sheet: The balance sheet of the company can shed light clearly on what’s happening in the company in every financial year. They contain most of the information like business assets, business financials, business board meetings and decisions, total liabilities, stockholder’s equity, etc.

• Stock Price History if available: The business owners must also mention about the stocks of the company if it's available in the due diligence process. They must also include the short-term and long-term price movement of the stock and whether the stock has been volatile or steady.

• Risks involved in the Business: There’s a statement ‘Every business involves risk’. Likewise, business owners must also understand all the industry-wide risks and company-specific risks that exist.

• Business Valuations: The final valuations of the company is done with the corresponding valuation method that is suitable for the business.

Scrutinysoft offers the due diligence process for all types of industries across various sectors. We do due diligence for mergers, acquisitions, startup investments, Investments and researching hedge funds.

Basics of Computer Networking

The meaning of network in a dictionary is web, organization, structure, grid, system, web, net, interconnections and so on. Networking or computer networking has several definitions, but it all constitutes one meaning which is connecting two or more computers or systems through a medium so that they can share data with wired or wireless technology. This ‘medium’ might be a collection of computers, servers, mainframes, network devices, peripherals, or other devices. The types of computer networks are mentioned below:

Local Area Network (LAN): A Local Area Network is a network that is confined to a relatively small area. It is generally limited to a geographic area such as a writing lab, school, or building. Computers connected to a network are broadly categorized as servers or workstations. Servers are run continuously to provide "services" to the other computers or users on the network. Services provided might include printing and faxing, software hosting, file storage and sharing, messaging, data storage and retrieval, complete access control (security) for the network's resources, and many others.

Wide Area Network (WAN): WAN or Wide Area Network is a computer network that extends over a large geographical area, although it might be confined within the bounds of a state or country. A WAN could be a connection of LAN connecting to other LAN’s via telephone lines and radio waves and may be limited to an enterprise (a corporation or an organization) or accessible to the public.

Metropolitan Area Network (MAN): Metropolitan area Network covers a larger area than that of a LAN and smaller area as compared to WAN. It connects two or more computers that are apart but resides in the same or different cities. It covers a large geographical area and may serve as an ISP (Internet Service Provider). MAN is designed for customers who need high-speed connectivity.

Home Area Network (HAN): A home area network connects devices within a home environment. It might include personal computers, tablets, smartphones, printers, TVs and other devices. A home area network (HAN) is a network that is deployed and operated within a small boundary, typically a house or small office/home office.

Components of a Computer Network:

Computer networks components comprise both physical parts as well as the software required for installing computer networks, both at organizations and at home. The hardware components are the server, client, peer, transmission medium, and connecting devices. The software components are operating system and protocols.

Servers: Servers are computers with a high configuration that manage the resources of the network. The network operating system is typically installed in the server and so they give user accesses to the network resources. Servers can be of various kinds: file servers, database servers, print servers, etc.

Clients: Clients are computers that request and receive service from the servers to access and use the network resources.

Peers: Peers are computers that provide services as well as receive services from other peers in a workgroup network.

Transmission Media: Transmission media are the channels through which data is transferred from one device to another in a network. Transmission media may be guided media like coaxial cable, fiber optic cables, etc.; or maybe unguided media like microwaves, infra-red waves, etc.

Connecting Devices: Connecting devices act as middleware between networks or computers, by binding the network media together. Some of the common connecting devices are:

• Routers

• Bridges

• Hubs

• Repeaters

• Gateways

• Switches

Importance Of Digital Marketing For Business

Every business is trying to keep up with the current market trend and technology by expanding its business and services to all those who are in need of them. Even though many steps are being taken by the businesses, their reach mostly remains within local reach of their establishment. To reach to more areas and for expansion, the marketing teams of the businesses tend to move to the digital platform and channels for recognition and for sales. These businesses are using many digital marketing techniques and tools for their survival, for competition and also for business growth.

Most of the small and medium scale businesses are changing their business models to an online one to keep up with the evolution of modern technology using various digital marketing strategies. Digital marketing is the use of various digital tactics and channels to connect with the customers who spend most of their time online i.e. the internet. The most commonly used digital marketing tactics and channels are mentioned below:

• Content Marketing (Through blogs, eBooks, Infographics)

• Social Media Marketing (Facebook, Twitter, Instagram, LinkedIn, Pinterest, etc.)

• Search Engine Optimization (Optimizing business website ranking)

• Pay Per Click (Paid ads on social media)

• Affiliate Marketing (Promoting others’ products or services)

• Email Marketing (Running Email Campaign about business products or services)

• Online Public Relations (online coverage with digital publications, blogs, etc.)

By using digital marketing channels, many businesses target new customers and expand according to their goals and objectives. There are many reasons to know the importance of digital marketing for business and some of them are mentioned below:

• Creating growth options for small and medium businesses

• Trending the businesses in the social media platform for expansion and targeting new customers

• Customers preferring businesses reach them on a personal level

• Easy to adapt and market when compared to traditional marketing

• Can get good suggestions directly from customers for improvement

• Creating trust between the business brand and the customers through personalization

• Aligns with how customers shop today i.e. through online

• Can support customers directly and build rapport with them

• Better Return of Investment through digital marketing

• Digital marketing is cost-effective and potential to earn higher revenues

Businesses in the current trend and economy need digital marketing strategies and channels for both competitions and for expansion to reach customer both locally and globally. Digital Marketing with correct strategies and techniques may attract more traffic delivers results accordingly. Digital Marketing is all about targeting the right kind of people that delivers the right kind of results so that one can ensure the survival for their business

Scrutinysoft Due Diligence Services

Due Diligence is the research and analysis process that is actually done before an acquisition, investment, business partnership or bank loan takes place in order to determine the value of the business or company of the due diligence or whether there are any major issues or potential issues related to the same. Due diligence is a legal investigation done to confirm that an investment or purchase of a business is beneficial to the buyer. It can be an exhaustive, tedious process with multiple timelines and intricacies, depending on the complexity of the merger or acquisition.

The due diligence is one of the lengthy processes in the Merger and Acquisition deals. The process of due diligence is something which the buyer conducts to confirm the accuracy of the seller’s claims. The due diligence involved in a potential M&A involves several types. They are mentioned below:

• Administrative Due Diligence is the process of due diligence involving the verification of admin-related items such as facilities, occupancy rate, number of workstations, etc. Administrative due diligence is to verify the various facilities owned or occupied by the seller and determine whether all operational costs are captured in the financials or not.

• Financial Due Diligence is an important type of due diligence that seeks the verification of whether the financials showcased in the Confidentiality Information Memorandum (CIM) of the company is accurate or not. The financial due diligence process also involves analysis of major customer accounts, fixed and variable cost analysis, analysis of profit margins, and examination of internal control procedures. Financial DD additionally examines the company’s order book and sales pipeline, in order to create more accurate projections.

• Asset due diligence reports typically include a detailed schedule of fixed assets and their locations, all lease agreements for equipment, a schedule of sales and purchases of major capital equipment during the last three to five years, real estate deeds, mortgages, title policies, and use permits.

• Human resources due diligence involves the analysis of total employees, including current positions, vacancies, due for retirement, and serving the notice period. It also involves the analysis of their current salaries, bonuses paid during the last three years, and years of service.

• Tax Liability Due diligence includes a review of all taxes the company is required to pay and ensuring their proper calculation with no intention of under-reporting of taxes. Documentation of tax compliance and potential issues typically includes verification and review of copies of all tax returns – including income tax, withholding, and sales tax – for the past three to five years along with the Information relating to any past or pending tax audits of the company.

• Intellectual Property Due Diligence is the process of assessing the intellectual property assets of a company. Most companies have intellectual property assets that they can use to monetize their business. These intangible assets are something that differentiates their product and service from their competitors and may often comprise some of the company’s most valuable assets. These include a schedule of patents and patent applications; schedule of copyrights, trademarks, and brand names; Pending patents clearance documents.

• Legal due diligence is, of course, extremely important and typically includes examination and review of copy of memorandum and articles of association; minutes of board meetings for the last three years; minutes of board meetings for the last three years; copy of share certificates issued to Key Management Personnel; copy of all guarantees to which the company is a party; licensing or franchise agreements; copies of all loan agreements, bank financing agreements, and lines of credit to which company is a party.

Scrutinysoft has a dedicated due diligence team that can assist the clients with financial, tax, legal, environmental due diligence and business analysis for organizations that are contemplating investments, strategic partnerships, mergers, and acquisitions.

Challenges Faced By Startup Companies

Becoming an Entrepreneur is a dream for many people in the world. But in order to start a new company, he/she need many factors like money, time, endurance, sacrifice and a lot of effort. The driving force and penetration of the startups are due to the large population of the middle-income group, educated people with technical background, IT domination, high internet, and mobile penetration. Infrastructure, government regulations and the availability of finance at various stages of growth could be some of the challenges for startups. Some startup companies use the fund properly and rise up to shine while some fail to keep up with the market and eventually fail towards the end. The below factors mainly contribute to the rise of a startup company.

Financing

No entrepreneur going into business does so with a plan to fail, but inadequate access to working capital and other financing options is a huge contributor to a business’s lack of success and ultimate failure. Many factors go into a business owner’s lack of working capital, from a low credit score and inability to borrow from traditional financing sources to operational issues affecting cash flow. It is important for a business owner to understand the root of the problem with respect to the lack of financial capability and alternatives to traditional funding, including working capital loans.

Marketing

A startup may definitely suffer if they don’t have sufficient information and knowledge about the marketing systems. Effective marketing doesn’t cost a lot of money to startup entrepreneurs. Higher-budget marketing strategies might bring more visibility and consistency in their eventual returns, but there are plenty of highly effective, low-cost marketing strategies one can use to help their startup grow. Some are mentioned below:

Content Marketing

Referrals

Press Release & News

SEO

Social Media Marketing

Email Marketing

Forums & Groups

Personal Branding

Guidance or Mentoring

One of the main reasons for the failure of startups is the lack of experience and competency of new entrepreneurs. Entrepreneurial mentoring can be viewed as a business development process for owners/managers. This is based on the premise that there is a direct link between entrepreneurs’ actions and capabilities and the performance of their businesses. A good mentorship can amplify an entrepreneur’s chances of success in life and in business alike. The valuable connections, timely advice, occasional checks, and their supervision will provide more spiritual and moral guidance to the entrepreneurs. So, undergoing a mentorship program can help the entrepreneurs gain a valuable jumpstart towards success.

Correct Team

It’s important that the team that has been recruited for the startup must be united with a common vision and has agreed upon the startup’s long-term goals so that everyone remains on the same page as the startup grows. The investors of the startup need to feel confident that the team the entrepreneur hired is the right one to take the company from a small, great idea and turn it into a high-yielding investment. The goal here is to convince an investor or financier that the hired team is prepared to face all the challenges and criticisms that come with running a business.

A startup company has to face many initial challenges in order to stabilize and operate under optimum conditions. The success of the startup company entirely depends on the entrepreneur along with their goal and vision for the business.

Research Service Providers In India

When you are trying to buy a new car, what do u do before u decide to buy? Ask others of their opinions, search for the best new car that is on sale on the internet and their reviews, the company makes car’s performance, mileage, style, design, maintenance service, diesel or petrol engine, price range, safety measures, any new technology used and so on. One has to do extensive analysis and explore all possible solutions and critical information before choosing the right car. All the above come under the pretext of searching, knowing all the product or service, which is Research.

Why do we even do research? Without even knowing anything about a product or service or how useful it is to you; it might certainly lead to complications in the future without proper analysis. One of the most important aspects of research is the statistics associated with it, resulting in the collection of data and documenting the critical information. It is about the “thought” that goes behind the research. Research is conducted with a purpose to understand:

• What do organizations or businesses really want to find out?

• What are the processes that need to be followed to chase the idea?

• What are the arguments that need to be built around a concept?

• What is the evidence that will be required that people believe in the idea or concept?

An organized approach must be followed in order for research to succeed. Research is based on logical reasoning and involves both inductive and deductive methods. The data or knowledge that is derived is in real-time, actual observations in the natural settings. There is an in-depth analysis of all the data collected from research so that there are no anomalies associated with it. Research creates a path for generating new questions. More research opportunity can be generated from existing research.

Basic research is conducted to enhance knowledge and it is fundamental in nature. Whereas applied research focuses on analyzing and solving real-life problems that can help to solve practical problems using scientific methods. problem-oriented research is conducted to understand the exact nature of the problem to find out relevant solutions.

With vast experience across industry segments, top-notch researchers and high-end technologies, Scrutinysoft Strategy team is well-positioned to support the client’s organization research effectively and at optimized cost. Scrutinysoft Strategy leverages past experiences and best practices to achieve the desired goal of the client’s business. Scrutinysoft Strategy performs various researches to address the client’s needs and they are Market Research, Product Research, Company Research, Industry Research, Global Trends Research and Geography Based Research.

Email Marketing Services

With Scrutinysoft’s flexible email marketing templates helps for B2B Email Marketing, email marketing services and intuitive designer, it's easy to send emails that really click.

Mail Maestros

Email marketing is a great way to get one’s message all over to the world, whether you’re a blogger and want to give your readers regular updates or you’re a business trying to generate more leads and customers. With email marketing, one can get their thoughts straight into the inbox of the people who want to see it. When using email marketing software, one can automate their marketing workflows, track their stats, send more and better emails, and build a deeper relationship with their visitors and customers.

Mail Maestros is an upcoming product from Scrutiny Software Solutions Private Limited (Scrutinysoft®) providing a platform for the users to send personalized emails to any number of people with just one click. It is an email campaign product, easy to use, good grouping management for the subscribers, diverse themes and templates, time optimization and tracking status of the email campaigns.

It is easy to send bulk emails that are actually personalized and targeted with Mail Maestros. Aside from that, it is easy to it easy to manage the users’ contacts, segment the subscribers into groups, different email templates and track the performance of the email marketing campaigns with ease.

Features:

Mail Maestros provides excellent features that bring satisfaction to the users and their customers.

Dynamic Marketing Campaign: Add dynamic content in the email marketing campaign.

Bulk Email Personalization: Send campaign email and bulk email in a personalized manner.

Contact Grouping Management: Helps users to manage all their email contacts and their details in a simple way.

Diverse Mailing Format: Address email in various dynamic formats for the users’ contacts

Time Optimization: Allows users to send emails on specific date & time to target their customers.

Delivery Tracking Status: Record sent, click and open details on all users’ email campaigns.

Business Development Executive Services

Scrutinysoft strives to provide outsourced business development services to the clients globally.

Tips to plan the website server effectively

Planning to build a website but confused about where to start?

You may have a business and don’t have a website, and you are losing out on great opportunities for your business. With the advancement in technology, most of the people are exposed to the internet. Gradually they are learning to utilize the Internet for their daily requirements. A website can be used to accomplish many different marketing strategies to help your business grow. Therefore, websites take a front seat reaching out to the millions of people looking for your kind of services online. A responsive website will surely help you to reach your target market if used properly and it is important that you take the right planning and research when deciding on your infrastructure.

Identify Your Needs and know what to be Implemented

• One of the most important things to decide while choosing the hosting solution is to choose one that can accommodate the needs of your website.

• Identify your hosting needs

• Identify whether you need support for scripts or Windows applications and other special software

Determine Your Options When any Unforeseen Happens

You should be able to clarify with your service provider as what are the other services they provide you when it comes to unforeseeable situations such as slowdown and malicious attempts to access your account.

• Identify how small or large your web traffic volume can go. Sometimes, costs and features vary depending on the bulk of traffic you want your website to be able to support.

• Nothing is more important than having a web host that operates 24/7, as after all visitors can come from anywhere in the world.

Always Look for Tiered Pricing to Ensure Room to Grow

The major requirement for finding a good web host is to be flexibility and scalability. Your business might be a solo venture at this point but bear in mind the possibility of future expansion. Does the web host offer a flat fee for a limited number of features or will you be able to expand your website in the future while paying only for what you need? Familiarize yourself with the payment scheme and make sure the growth your site will be able to keep up with the growth of your business.

Backups

Always have this question in your mind Does your web host provide redundancy, content delivery network, or have multiple datacentre locations on several continents? If the power goes out in your web host's region, do you still want your website to be available to the world? If your server goes out, is there a copy elsewhere? If you are planning to have eyeballs on your website from all over the world, or require high availability, these are important considerations.

Enhanced Security

Ensure that your host specializes in custom firewalls for your CMS if you are using one, and updates web server scripts and systems regularly. If you are looking for advanced security, you might consider a VPS or dedicated server vs a shared server. You will not be affected by threats against other websites on a shared hosting platform. A unique IP address might also be another option. This will prevent the conflict that often occurs on a shared system where other users are blacklisted for any reason.

VPS (Virtual Private Server)

Virtual Private Server acts as a halfway point between shared hosting services and has a dedicated server which is the third type of hosting service. With the virtual private server, you still share the server with other customers however, the server is divided into virtual machines which act as independent dedicated servers.

Flexibility and Scalability

The greatest thing about VPS hosting is you only select and pay for the resources you need. It can quickly and easily be scaled down or up as you go, without any downtime. It can be completely customized & tailored. If necessary, you can easily add or decrease, RAM, disk space or vCPUs.

Cost-Effective Solution

As technology improves, the cost of hosting on VPS has come down significantly.

What was previously only viable for big business is now an affordable option even for small business. As stated earlier, you only need to pay for those resources you require at the outset and upscale resources as you grow. So, you get the many benefits of private hosting for a reasonable monthly cost.

Scrutinysoft Management Services

Management involves creating an internal environment where the management puts various factors for increasing the production level. Scrutinysoft Delivers Management Services

Web Design and Development Services

Scrutinysoft Web Design & Development team helps your Business growth and drive success.

Mobile Application Development

Want a mobile app that is tailored to your Business requirements? Get a Custom Mobile Application from Scrutinysoft. We are one of the leading mobile application development service providers in Chennai.

Simple Mail Transfer Protocol

Simple Mail Transfer Protocol is considered as a part of TCP/IP protocol (Transmission Control Protocol/Internet Protocol) which moves your email across networks to the right email inbox and computer. SMTP uses the store and forward process with the Mail Transfer Agent (MTA) to move the emails across networks.

We will describe on how two networks works by exchanging the emails between the servers through SMTP process. For instance, Let us see the SMTP process that goes on if UserA sends an email from his server (Hotmail.com) to UserB’s email server (yahoo.com). Consider UserA using Hotmail as his email server and UserB using Yahoo mail server.

UserA’s email server (Hotmail) pushes the email to the destination UserB’s email server (Yahoo). The Hotmail email server starts communicating with the yahoo mail server for the mail deliver to happen. This is where the SMTP protocol comes up which governs the communication between the two mail servers (Hotmail email server and yahoo email server).

The SMTP protocol checking between the servers happens and then the Hotmail email server confirms the destination email address with the yahoo mail server for sending the email from UserA to UserB. After the confirmation, the Hotmail email server sends the email to the destination email address in the yahoo mail server.

SMTP Protocol: The Above SMTP protocol checking between the email servers is briefly explained below assuming that everything goes fine without any failure:

• The Hotmail server sends EHLO message to the yahoo server. The EHLO message is nothing but the greeting between the two servers. The yahoo server too sends the acknowledgement to the Hotmail server.

• After receiving the acknowledgement, the Hotmail server sends the destination address for confirmation. The receiving server (yahoo server) receives the message and sends acknowledgement after confirming the destination address.

• The Hotmail server then sends a message that it is going to send the email data after the destination address confirmation with the yahoo server.

• Once again after acknowledgement, the Hotmail server sends the email data to the yahoo server.

• The yahoo server will send an acknowledgement after receiving the full message and then both the servers will terminate the session.

The Internet service providers have a limit on the number of emails that can be sent over a certain amount of time. The limit is mostly set on the number of email sent per hour or per day. Each ISP relies on its SMTP to determine and govern the email that can be sent out by one connection. For some people who work at home or manage large mailing lists, that could be a problem. After they hit their limit, the ISP will simply stop sending emails. If the ISP thinks you're a spammer, they might even shut down your account.

NATIVE APP, WEB APP & HYBRID APP

An App or an application can be one of the following: a computer software package installed on a computer, the app which we use on our mobile, the web service we use through web browser, the game we play on our tablet, etc. There are applications that are developed specifically for web, mobile devices, for smartwatches, etc. Applications are of many ways like how they are built, on which platform they run, whether they are opensource or under proprietorship. A mobile application developer can develop the app as a native app, web app or even as a hybrid app.

Native app

A native application or native app is an application that is coded and developed specifically for one platform. For example, Objective C for IOS or Java for Android operation systems, etc. A native app is actually built for using on a particular device and its OS (Operating System). The native app has the ability to use specific hardware or software on the installed device such as the camera app, address book, etc. Even most video games for mobile devices are considered as native mobile apps. Native apps are downloaded through apple store for IOS devices and play store (google) for android devices. Some native apps are downloaded through the internet too. Native mobile apps have the advantage of being faster and efficient but need to update. Apple native mobile apps are built using either Objective-C or Swift and XCode IDE (Integrated Development Environment). Android native apps are written in Java and built using android studio or eclipse IDE. Native app examples are Google Maps, LinkedIn, Twitter, Telegram, etc.

Web app

A web app utilizes web browsers and web technology to perform tasks over the internet. Web apps are accessed through the internet and they adapt to whichever devices the user is viewing them on. Web apps need an active internet connection in order to run. Web apps are build using HTML (Hypertext Markup Language), CSS (Cascading Style Sheets) and JavaScript. They are fast and simple to build but are not as versatile and quick as native apps. Web apps update themselves and not like native apps which is updated regularly.

Hybrid app

Hybrid applications combines both elements of web applications and native applications. Hybrid apps can function whether or not the device is connected to internet. Hybrid apps are mostly integrated with device’s file system and with web-based services. Some of the hybrid apps examples are Microsoft word, banking apps, media apps, etc. Hybrid app are also built like the web app using HTML, CSS and JavaScript. Hybrid app is reliant on the web view and not the mobile browser. The choice to build an app (native or hybrid or web) depends on various factors like business needs, application requirements, the skill of the developer and the deadline to build the app. So each type of app offers different experience and its important to know all the advantage and disadvantages of them before starting to develop the app.

ERP Software Companies

Scrutinysoft is one of the emerging ERP software companies that provide third-party expertise and support for the clients who wants to successfully select and implement the enterprise resource planning software into their business to automate their workflows and operations.

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Scrutinysoft Application Maintenance

Every client in the world want their products and service to be perfect and stable. But to keep up with the world and needs, they change their products and services to satisfy their customers and to transform their products or services to keep up with the current trends and market.

Application Maintenance is providing stable support and help for the application during the time of need or crisis. Maintenance is the process of putting in place skills and measures required to support an application system to ensure it runs optimally. Maintenance involves constant monitoring, modifying, troubleshooting, maintaining and enhancing of the application.

Every IT service company follows certain application maintenance methodology for their clients in order to increase productivity, optimizing cost, streamlining, upgrading to current market trend, increasing performance, etc. Every application needs to be supported and maintained regularly to ensure that it delivers its intended purpose.

The application maintenance methodology includes the part of analyzing the product or service for planning the manpower resource needed for maintenance, understanding the clients environment, monitoring the application on daily/weekly/monthly basis with the clients for ensuring stability of applications, documenting the maintenance work for reports and reviews, etc.

Application Maintenance includes many activities such as:

• Maintaining of the software application

• Error tracking & debugging

• Version Upgrades

• Version Enhancements

• Helpdesk

• Troubleshooting

• Performance Monitoring & Testing

• Quality Assurance Testing, etc.

Scrutinysoft Application Maintenance satisfies the clients by providing maintenance and support using a Corrective, Preventive, Adaptive & Perfective approach across technologies and business domains. Scrutinysoft also help the clients by satisfying them with wide range of services that are designed specifically to lower their maintenance costs, ensure timely response and assured service levels. Scrutinysoft Maintenance team performs root cause analysis to resolve recurring issues for the clients to optimize performance & cost maintenance, improve efficiency and effectiveness.

HR Technologies

As technology is blooming in the business and corporate world, the process of recruitment and human resources processes are also being automated to keep up with the trending world and requirements. Even industries from all sectors are urging their resources to keep up with the current technology to stay ahead of their competitors and satisfy their clients and customers. The Human Resource professionals takes extra care and steps in order to keep the extra work adding to the working employees.

The human resources professionals of every industrial sector handles varieties of work for the business employees.

They include

• Recruiting talented employees for the company.

• Managing, guiding and training the new employees.

• Taking care of employees’ personal or professional issues.

• Handling payroll, holidays and attendance records of the employees.

• Retaining outstanding employees when they give notice.

• Letting go of employees who aren’t performing well.

It was hectic for the HR professionals to do all the work manually for thousands of employees of the company. But with the improvement of technology, their work has become much easier and smarter in every possible way.

Recruiting Software/Applications: There are many applications and software for the HR professionals in order to track and process the new recruits for the company. These applications can also be customized according to the business requirements.

HR Management Software/applications: With the introduction of the HR software and applications, the Human Resource professionals can now maintain thousands of their company’s employees personal data, professional data, their profiles, schedules, attendance records, reports and more.

Performance Evaluation Applications: The performance of all the company’s employees can be tracked and maintained in the performance application for reviewing during their appraisal period. There are also tools for the managers to track and note their employees’ performance for evaluation.

Payroll Software/Application: The Payroll Software or Application is used to calculate and track paychecks automatically, pay employees correctly, remove the need to understand complex tax legislation, save time & errors during calculation, generate accurate payslip, reduce the burden of compliance, store data such as payslips and annual reports in a secure, easily accessible system, etc.

Social Media Platforms: Human Resource Professional use social media platforms such as Facebook, Twitter, and LinkedIn for business networking, posting information about job openings on company pages, checking out potential candidates on social media profiles, communicate with the employees and public about company events, etc.

Scrutinysoft excels in automating the Human Resources business process for the client’s business. It automates Key areas of HR, Payroll, leave management, performance tracking, attendance tracking, reports, etc.

Payirchi Training Institute

Scrutinysoft Provides Training Services. Payirchi bridges the gap between the IT industry job requirements and IT Employees by conveying all kinds of jobs and processes going on in the IT business sector for the trainees to expand their horizon in the IT industry.

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How to Avoid a Mail Being Delivered as a Spam

Back in 2010, it was estimated that around 247 billion emails are sent in a single day. Fast forward to 2017, statistics group called Radicati Group estimates that around 269 billion emails are sent per day. Unfortunately, the majority of all them fall under the spam category.

All Internet Service Providers (ISPs) wage brutal war against spammers to avoid scam, hoax, deception and extortion. Unfortunately, the victims are not always the spammers but also the good-willed email marketers who don’t have luck or have enough experience.

Every marketing and sales department in all businesses and organizations are under constant pressure of having their campaign mails going into the spam section of their customers and clients. This leads to the loss of potential clients and revenue for the businesses and organizations.

Every ISP have “spam traps” as their first line of defense against spammers. Spam trap is specifically designed for identifying and trapping spammers’ email addresses. If ones triggered email hits such an address, then it is immediately flagged as a spammer by an ISP. If an email address is flagged by spam trap, then then Ip address and domain of that email address might also get blocked.

ISP’s second line of defense is the “spam filters”. Spam filter is a program that filters out unwanted and unsolicited bulk email, thus preventing the mail from ever reaching the email inboxes. There are some simple functions that can be followed to avoid being blocked as a spam by the spam filter.

• It’s a good practice to always strive to send emails from an email address that contains preferably your personal name with your brand name so that the recipients recognize you.

• One must choose a good email service provider as they gain good reputation to rely on.

• The email can also be accredited by a third party that acts as a guarantee to the ISPs that the email sender is not a spammer.

• There are certain tools, like Multirbl.Valli or MxToolbox, that let one to check if they are a blacklisted sender or not.

• One can always test their mail before sending them to their clients or customers like in the Mail Tester which mimics spam filters for emails.

• One must keep their email list clean to avoid spam traps and spam filters.

• One must never buy their email lists from others as they might contain inactive or dormant addresses or recycled spam traps.

• One must pay attention to the inactive or dormant subscribers for not opening, reading and clicking your emails

• One can ask their subscribers to add them in the contact list to avoid spam.

• There must always be an unsubscribe section in the mail to respect the subscribers and the law.

• Subject line of the mail also play an important role in being spammed.

• One must use uppercase letters or use more exclamation marks as they can be considered as shouting.

• Avoid the words that trigger the spam filters and spam traps like “money”, “income”, “guaranteed”, etc.

• One must make sure that the mail must corresponds to the subject line.

• The email body must also be proper by avoiding rich media content, attachments, embedding forms, etc.

One must pay attention to the technical issues, subject lines, email body and mailing lists to avoid triggering as a spam. By following up with the subscribers and customers in a timely manner, one can preserve their IP address and domain from being blocked

Education Employment in India

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Education Employment: Scrutinysoft's First Milestone into the IT Industry

There was a time when companies and industries used to publish the job openings of their company in newspapers, television advertisements, flyers, pamphlets, bulletin, in flash news, radio advertisements, etc. But now that trend has become extinct due to the development of technology, Internet, mobile phones, electronic mailing, etc. Currently there are many web services, web applications and websites where a company or an individual from the company or business can post their required number of personnel needed for recruitment. The individual or the company can post their requirement as job posts and those who seek the job can visit the website or web application and apply for the same if they meet the requirements of the job post.

EducationEmployment, one such initiative from Scrutiny Software Solutions Private Limited (Scrutinysoft®), connects as a bridge between the Educational Institutions and the educational job seekers in one platform. EducationEmployment is the first job portal web application created exclusive for the education sector of India.

The Educational Institutions such as Schools, Colleges, Institutions, Universities, Courses Training Institutions, etc. across India will post their teaching and non-teaching job openings along with the required skills and technical in EducationEmployment. The job seekers can register in EducationEmployment and look for the job posts according to their requirements or skills set.

Both the Educational Institutions and the job seekers have lifetime account validity once they registered in the EducationEmployment web application. The educational institutions can also post non-teaching jobs like executive assistants, secretary, cashier, admin personnel, librarian, lab assistants, accountants, clerks, receptionist, supervisor, electrician, carpenters, cooking staff, house keepers, plumber, drivers, security personal, etc.

The Job seekers can even receive alerts from EducationEmployment when an educational institution posts a job requirement that matches the job seeker’s skills set. EducationEmployment has many exclusive features for the educational institutions like job posting, resume database access and value-added services. The educational institutions can apply for the resume database to gain access for browsing through the resume applications of all the registered job seekers.

EducationEmployment also offers value-added services to the educational institutions in order to search and select excellent and outstanding professionals according to the requirements. EducationEmployment offers lifetime free service to all government related educational institutions. EducationEmployment is currently giving one-year free service for all educational institutions in government aided or private.

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Scrutinysoft Re-Engineering

Software Architecture

A software architecture describes its major components, the relationship between the components and how they interact with each other. Software Architecture constitutes a relatively small model for how a system is structured and how its elements work together across transferrable systems. The earliest designs about a system is actually manifested with the help of a software architecture. Software architecture explains the structure of a system while masking the implementation details. While software architecture focuses on how the elements and components within a system interact with one other, software design delves deeper into the implementation details of the system. Design concerns include the selection of data structures and algorithms, or the implementation details of individual components.

These earliest designs in the software architecture are difficult to get standardized as there may be frequent changes when designing and is also very difficult to change during the later part of development process. After designing the software architecture, the whole system can be decomposed into various modules or segments. Only by decomposing the whole system architecture: one can come up with the plan, number of units or resources needed, time, schedule, budget for the development of the whole system.

Software design includes all the major activities that aid in the transformation from software requirement specification to software implementation:

• Software requirements specification: This document describes the expected behavior of the system in the form of functional and non-functional requirements. These requirements should be clear, actionable, measurable, and traceable to business requirements. Requirements should also define how the software should interact with humans, hardware, and other systems.

• High-level design: The high-level design breaks the system’s architectural design into a less-abstracted view of sub-systems and modules and depicts their interaction with each other. This high-level design perspective focuses on how the system, along with all its components, implements in the form of modules. It recognizes the modular structure of each sub-system and their interaction among one another.

• Detailed design: Detailed design involves the implementation of what is visible as a system and its sub-systems in a high-level design. This activity is more detailed towards modules and their implementations. It defines a logical structure of each module and their interfaces to communicate with other modules.

Some organization find faults in their software applications as they fail to integrate the software architecture during the development and implementation process.

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