tag:blogger.com,1999:blog-5469992799723360362024-03-05T19:35:05.773-08:00Software Company in Chennai | Scrutiny Software Solutions Private LimitedScrutiny Software Solutions provides various kinds of services with innovative consulting ideas lining with the latest technologies that match with the current strategic business plan to reach the client organization’s vision and mission with accurate management and operations available for the client’s disposal.Scrutinysofthttp://www.blogger.com/profile/08938610316367598258noreply@blogger.comBlogger54125tag:blogger.com,1999:blog-546999279972336036.post-6522693595461503712022-02-03T06:00:00.000-08:002022-02-03T06:00:36.557-08:00Advanced technologies in the upcoming years<p>New technologies are being introduced everyday across all industries due to the growth of Information Technology Industry. IT industry’s growth directly and indirectly influence many businesses of various domains by increasing their efficiency and productivity through various means. As technology evolves, it enables even faster change and progress, causing an acceleration of the rate of change, until eventually it will become exponential.</p>
Below are some of the advanced technologies that are going to spread over all fields:
<li><b>Robotic Process Automation:</b> Many businesses have started to use Robotic Process Automation for most of the repetitive processes in their business operations. Robotic Process Automation technology is used in various technologies like process automation, IT and management support and in automated assistant. As RPA brings more technologically-advanced solutions to businesses around the world, operating models that adopt automation, whether in-house or offshored, will cut costs, drive efficiency and improve quality.</li>
<li><b>Machine Learning:</b> Machine learning is an application of artificial intelligence (AI) that provides systems the ability to automatically learn and improve from experience without being explicitly programmed. The process of learning begins with observations or data, such as examples, direct experience, or instruction, in order to look for patterns in data and make better decisions in the future based on the examples that we provide. Machine learning is already in use in our everyday lives like Virtual Personal Assistants; traffic and transport predictions; video surveillance; social media services like face recognitions, people you may know, similar posts, etc.; Email span and malware filtering; Search Engine result filtering; Product recommendations; Online fraud detections, etc.</li>
<li><b>Artificial Intelligence:</b> Artificial intelligence is the simulation of human intelligence processes by machines, especially through the computer systems. These processes include learning, reasoning and self-correction. Some of the applications of AI include expert systems, Virtual Agent, Deep learning platforms, Biometrics, speech recognition, Robotics, etc. Artificial Intelligence is advancing dramatically and is already transforming our world socially, economically and politically.</li>
<li><b>Internet of Things:</b> Internet of Things has gained the momentum and is now silently shaping our future. Internet of Things is the result of mankind’s curiosity and intention to lead a convenient and connected lifestyle, reducing labor and eliminating the chances of human errors. By making the devices connected to each other and the internet, we’ve let them collect and communicate data and take precise and informed decisions through Machine Learning and neural networks. Internet of Things has many uses and they are used in smart cities, Smart homes, IOT retail shops, Energy management, Wearables, Connected cars, IOT in various other fields like agriculture, healthcare, etc.</li>
<li><b>Virtual Reality and Augmented Reality:</b> Augmented reality and virtual reality have evolved the meaning of visual communication. It is now possible for us to create our own reality out of the current environment by augmenting the surroundings using our phone camera, smart glasses, and even helmets. Such impactful visuals can completely change the course of gaming, entertainment and travel communications.</li>
<li><b>Blockchain:</b> Blockchain is so much more than just the technology behind cryptocurrencies. A digital account book of economic transactions that can be programmed to record not just financial transactions but virtually everything of value. Blockchain can add value in so many ways to the way in which we currently go about our lives and do business. Blockchain can be used in Payment processing and money transfers; Monitoring supply chains; Digital Identifications; Data Sharing; Copyright & Royalty Protection; Digital Voting; Data Backup; Recordkeeping; Equity trading; Managing Internet of Things, etc.</li>
<p>Although it might take time for many of the technologies to get integrate in businesses, in time many might set their goals towards them so that they could enhance themselves and be in trend with the current market and technology.</p>Scrutinysofthttp://www.blogger.com/profile/08938610316367598258noreply@blogger.com0tag:blogger.com,1999:blog-546999279972336036.post-40393862575878386912020-09-07T05:20:00.000-07:002020-09-07T05:20:29.452-07:00Guide to Improve eCommerce SEO <p><a href="https://www.scrutinysoft.com/search-engine-optimization-services.php">Search engine optimization</a> (SEO) is the process of generating more organic which is free and natural traffic from search engine sites like Google, Bing and Yahoo. Ecommerce SEO is all about ensuring that your ecommerce product pages appear among the top organic search results when searched by the users in the search engines.</p>
<li>Most of the ecommerce websites mostly depend upon the paid advertisements or other social media platforms like Facebook, Instagram, Twitter, Tumblr, Pinterest, etc. However, these techniques requires constant effort and a steady stream of income.</li>
<li>On the other hand, SEO enables an eCommerce website to make sells with zero recurring expense once a website ranks better on search engines and the following statistics may give some idea regarding the importance of SEO for eCommerce websites.</li>
<p>Below mentioned are some of the most common key tactics that can be included in your ecommerce SEO strategy:</p>
<li><b>Ecommerce Keyword Research</b>: The keyword research is very important for every website especially if it’s an ecommerce website. Without keywords, it’s impossible to optimize your product and category pages. Since it’s an ecommerce website most of the keywords will be tailored around the products that you are going to list in the website. The keyword research can be carried out in Amazon, google keywords, keywords from competitors and also in many other websites or tools that offer to search for potential keywords for Search Engine Optimization.</li>
<li><b>Website Architecture based on the Keyword Research</b>: Ecommerce website architecture is all about how to set up your website navigation, category pages and also product pages. It would be good if the users use a smaller number of clicks in order to reach their destination in your website. The website architecture should be simple, and you must use the keyword research to create highly relevant page URLs and subdirectories.</li>
<li><b>On-page SEO techniques in metatags and content</b>: On-page SEO techniques for ecommerce is all about making sure your keywords are in the right places. It’s just a way of ensuring search engines like google, yahoo, bing, etc. knows exactly what your page is all about. For example, putting your primary keyword in the URL is simple and improves search rankings.</li>
<li><b>Technical SEO to crawl your website</b>: The technical side of SEO includes things like site speed, user experience, mobile-friendliness and working links. You should also try to give the best possible experience for the users using your website. The meta title, or title tag, of a page should be no more than roughly 55 characters. Otherwise, it gets truncated, or cut off, in the search results. You should also try to provide unique content to your website and make sure you don’t copy from others. Analyze ad review your website through the necessary tools and search engine to make sure that your website is crawling.</li>
<li><b>Local SEO to drive local traffic</b>: Local SEO is also useful for driving local site traffic to a website and the following steps are essential for local SEO:
<ol type="1">
<li>Creating a Google My Business profile</li>
<li>Creating local citations</li>
<li>Linking to local websites</li>
</ol>
<li><b>Content Marketing for more visitors</b>: Content marketing is an effective way to drive online traffic to any website including an eCommerce site. Therefore, it is possible to increase the sales if you know how to use any type of content effectively and you create content marketing strategy relevant to your business.</li>
<li><b>Link Building</b>: One must also concentrate on earning quality inbound links for their website when it comes to link building. If a lot of low quality websites link to you, then the referral traffic wont add anything to your business. Instead, one must focus on earning links from really good, high authority sites by offering something of value to them in exchange for a link.</li>
<li><b>Measuring SEO success through tools</b>: There are many tools available to measure and monitor the success of your website. Using a combination of necessary tools like Google AdWords will help you streamline your SEO process and can provide the data necessary for helping you make smart decisions that lead to better rankings.</li>Scrutinysofthttp://www.blogger.com/profile/08938610316367598258noreply@blogger.com1tag:blogger.com,1999:blog-546999279972336036.post-27973573479271188552020-02-18T05:39:00.000-08:002020-02-18T05:39:14.364-08:00Benefits of SEO for Your Business Marketing<div dir="ltr" style="text-align: left;" trbidi="on">
<p><a href="https://www.scrutinysoft.com/search-engine-optimization-services.php">SEO</a> (Search Engine Optimization) is being widely adopted as an online marketing strategy because of its effectiveness and the benefits it bring to the business. Their primary goal of SEO (Search Engine Optimizing) is, of course, to increase their clients’ visibility in search results for queries related to their industry, products, and services.</p>
<p>There are two kinds of SEO</p>
<li><b>On-page SEO</b> consists of anything you can control on your own website to improve your rankings. This refers to things like site speed, keyword presence, header text, and so on.</li>
<li><b>Off-page SEO</b> consists of anything done on other websites that may influence your rankings which generally refers to links.</li>
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<p>Below mentioned are some of the important benefits that can be received through SEO:</p>
<li><b>SEO pulls in traffic to the website</b>: The traffic is nothing but the number of visitors, landing on your website through non-branded search queries. Many people search online to solve their problems and also to find the ways to solve the obstacles they face in their lives and in their business. By optimizing your content and website with high-quality keywords, both prospective and returning customers will have an easier time searching for your products and services.</li>
<li><b>Increase your Sales and Leads</b>: One of the main reasons for having a website is to stand out from your competition and increase your customer base and bring in more leads. SEO is probably the most efficient and affordable marketing strategy that exists today. Moreover, it will only bring in customers who are actively seeking to find your product or service.</li>
<li><b>Increased site usability</b>: In an effort to make your website easier to navigate for the search engines, SEO simultaneously helps to make your website more navigable for users as well. SEO consists of rearranging the site’s architecture and links to make pages within the website easier to find and navigate. This not only makes it easier for search engines to crawl your site and find pages but also makes it easier for users to find information on your website as well.</li>
<li><b>Business awareness & Credibility</b>: The goal of any experienced SEO is to establish a strong foundation for a beautiful website with a clean, effective user experience that is easily discoverable in search with thanks to the trust and credibility of the brand and its digital properties. In other words, people are more likely to trust and visit your website if it is found near the top of the first page versus anything that is found near the bottom.</li>
<li><b>SEO is cost effective with ROIs</b>: Tracking conversions, website traffic, and increase in rankings across search engines and social media platforms can provide you with granular-level data about your customers and their level of engagement down the purchase funnel. Analyzing this information can then help you refine your marketing campaign and save time, money, and resources in the process. SEO is also crowned as the most cost-effective, long-term marketing strategy for building awareness, generating leads, and increasing conversions.</li>
<li><b>Increase in Email Newsletters subscribers & Blog traffic</b>: One of the benefits of SEO that you probably want to achieve is increasing your email newsletter subscribers. If you have an email newsletter signup form on your website, you can expect more subscribers as your rankings rise. SEO will also increase your blog traffic and as your website’s authority rises with search engines, a few things will happen like the increase in your blog’s ranking. You can also gain more referral traffic from your website by promoting your blog throughout your website.</li>
<p>The digital world is constantly changing but the current trends shows that people are conducting more research online before making final purchasing decisions in their life or for their business. SEO helps businesses to establish a strong online presence and in turn, generate leads and stay ahead of their competitors.</p>
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Scrutinysofthttp://www.blogger.com/profile/08938610316367598258noreply@blogger.com0tag:blogger.com,1999:blog-546999279972336036.post-6698716698458933682020-01-26T23:20:00.000-08:002020-01-26T23:20:31.545-08:00Natural Language Processing<div dir="ltr" style="text-align: left;" trbidi="on">
<p>Natural Language Processing is meant to be a method to translate between the computer and the human language. The overall goal of natural language processing is to allow computers to make sense of and act on human language. So, in simple words to say, Natural Language Processing concerns with the interaction between computers and human natural languages, in particular how to program computers to process and analyze large amounts of natural language data.</p>
<p><b>Importance of Natural Language Processing</b>:</p>
<li>Natural language processing helps computers communicate with humans in their own language and scales other language-related tasks. For example, NLP makes it possible for computers to read text, hear speech, interpret it, measure sentiment and determine which parts are important.</li>
<li>Today’s machines can analyze more language-based data than humans, without fatigue and in a consistent, unbiased way. Considering the staggering amount of unstructured data that’s generated every day, from medical records to social media, automation will be critical to fully analyze text and speech data efficiently.</li>
<li>Natural Language Processing techniques are very useful for many businesses to analyze the customers’ sentiment. It helps to identify the sentiment among several online posts and comments. The business firms make use of natural language processing techniques to know about the customer’s opinion about their product and services from the online reviews.</li>
<p><b>Working of Natural Language Processing</b>:</p>
<li>Natural Language Processing consists of two areas:</LI>
<ol type="1">
<li><b>Natural Language Understanding (NLU)</b> has to do with applying machine learning toward breaking language down into concepts with coherent relationships.</li>
<li><b>Natural Language Generation (NLG)</b> is about building up natural linguistic phrases that accurately represent a series of starting concepts.</li>
</ol>
<li>The two processes are the natural inverse of one another, though both are necessary for true Natural Language Processing success.</li>
<li>Development of both abilities requires incredible volumes of data, collecting and curating data is the most difficult and time-consuming part of machine learning, by far. But every phoneme collected and curated brings the NLP space just a little bit closer to completion — to the day when users can simply speak to their computers and receive a completely natural response in return.</li>
<li>With the ongoing growth of the World Wide Web and social media, there is a drastic increase in online unstructured data. As the amount of data increases, the mechanisms to process these unstructured data and to extract meaningful information from it becomes more challenging.</li>
<li>It will be very difficult to find a specific piece of information from a large knowledge base of unstructured data. These challenges and difficulties can be overcome with the advanced NLP techniques.</li>
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Scrutinysofthttp://www.blogger.com/profile/08938610316367598258noreply@blogger.com0tag:blogger.com,1999:blog-546999279972336036.post-17318447779929823392020-01-19T23:50:00.000-08:002020-01-19T23:50:46.452-08:00Chatbots<div dir="ltr" style="text-align: left;" trbidi="on">
<p>Chatbot is like a messaging platform that brought a huge change in the communication industry. Chatbots are said to be artificial intelligence systems that can be interacted through text or voice interface. Chatbots are sometimes called as personal assistants as they also assist in providing useful information. Many businesses use chatbots as a means of channel and distribution method for reaching their audience.</p>
<p><b>Working of a Chatbot</b>:</p>
<li>The working of a chatbot is due to the main technology – Natural Language Processing (NLP). The same Natural Language Processing (NLP) forms the basis of voice recognition systems used by virtual assistants such as Apple’s Siri, Google’s Now, etc.</li>
<li>Chatbots process the text presented to them by the user (a process known as “parsing”), before responding according to a complex series of algorithms that interprets and identifies what the user said, infers what they mean and/or want, and determine a series of appropriate responses based on this information. Some chatbots offer a remarkably authentic conversational experience, in which it’s very difficult to determine whether the agent is a bot or a human being.</li>
<li>Without continuous development in the Natural Language Processing technology, Chatbots will remain at the mercy algorithms’ current ability to detect the subtle nuances in both written and spoken dialogue. Many chatbots will most likely struggle with the complexities inherent in elements of speech such as metaphors and similes.</li>
<li>Improvements in Artificial Intelligence and Natural Language Programming has made it possible to use conversational language as command line making chatbots understand what the user want and automate the execution of the command making bots do what they actually ask for. As it is extended to messaging platform, it’s possible to text the request and get the reply by an automated and scalable backend.</li>
<p><b>Benefits</b>:</p>
<li>Chatbot brings a new way for every business in order to communicate with the world and also their customers. There are many benefits for both the business and also the customers in using chatbot. Some of them are improved customer satisfaction, cost saving, serve as a alternate sales channel, reaching new customers, gaining a new understanding of the customers, available for 24 hours to answer the customers, consistent answers and transactions with endless patience.</li>
<li>With technology moving faster than ever before, it has become very easy to create a chatbot with so many platforms out there which would gravely improve the revenues and customer satisfactions of many businesses.</li>
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Scrutinysofthttp://www.blogger.com/profile/08938610316367598258noreply@blogger.com0tag:blogger.com,1999:blog-546999279972336036.post-61762297460113117712020-01-07T02:27:00.001-08:002020-01-07T02:30:48.946-08:00Future of Automation<div dir="ltr" style="text-align: left;" trbidi="on">
<p>Automation is the use of electronics, technology or computer controlled devices to assume control of a process or a system. Some say Automation is defined as “the creation and application of technology to monitor and control the production and delivery of products and services”. Automation which is propped up by artificial intelligence and machine learning, is already having profound impacts on the lives we live, on a daily basis.<p>
<p>Automation is the process of performing tasks automatically which were previously performed by humans. Automation crosses all functions within industry from installation, integration, and maintenance to design, procurement, and management. Automation is useful in many industries and some of them are mentioned below:</p>
<ul><li>Oil and Gas Sector</ul></li>
<ul><li>Machine Tools</ul></li>
<ul><li>Manufacturing Industries</ul></li>
<ul><li>Power Plant</ul></li>
<ul><li>Chemical and Pharma</ul></li>
<ul><li>Process Industries</ul></li>
<ul><li>Food Industries</ul></li>
<ul><li>Automobile Industries</ul></li>
<ul><li>Irrigation Systems</ul></li>
<ul><li>Engineering Services</ul></li>
<ul><li>IT Industries</ul></li>
<ul><li>Marketing & Sales Industries</ul></li>
<p>Automation is evolving quickly in the past decade and the business intelligence that is used in applications is a new form of high-quality automation. In the technology domain, the impact of automation is increasing rapidly, both in the software/hardware and machine layer. However, despite advances in automation, some manual intervention is always advised, even if the tool can perform most of the tasks to reduce further errors or complications.</p>
<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg-2-kwuX0tw_Tt6ITR2lDk82xmFEr9UQJliOyvneif1JjgSOnp36dt_RS-N2phaJqeZ_U4q0vEPpq2tjJ09H7IC3cXxXmHwzp8IQS0hRA9POq8-s_9UK2yqGgAFQqYPkJQ-284xE6sFSUW/s1600/ROBOTIC+AUTOMATION+PROCESS.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg-2-kwuX0tw_Tt6ITR2lDk82xmFEr9UQJliOyvneif1JjgSOnp36dt_RS-N2phaJqeZ_U4q0vEPpq2tjJ09H7IC3cXxXmHwzp8IQS0hRA9POq8-s_9UK2yqGgAFQqYPkJQ-284xE6sFSUW/s320/ROBOTIC+AUTOMATION+PROCESS.jpg" width="320" height="200" data-original-width="1440" data-original-height="900" /></a></div>
<p><a href="https://www.scrutinysoft.com/robotic-process-automation.php">Automation</a> involves a very broad range of technologies including robotics and expert systems, telemetry and communications, electro-optics, Cybersecurity, process measurement and control, sensors, wireless applications, systems integration, test measurement, and many more. Through automation, every business in various industries can improve their quality, increase their efficiency, shorten their time in manufacturing and releasing the product to the market and improve flexibility.</p>
<p>Automation is basically transforming businesses will naturally contribute to the economic growth in the form of productivity and efficiency. At the same time, these automation technologies will transform the nature of work and the workplace of the businesses. Machines will be able to carry out more of the tasks done by humans, complement the work that humans do, and even perform some tasks that go beyond what humans can do. As a result, some occupations will decline, others will grow, and many more will change.</p>
<p>While it looks good at the sight of new technological improvements, there’s also the problems of joblessness in many industries due to automation. But there’s also the say where automation gives organizations an opportunity to replace mundane, repetitive processes without direct human intervention, reducing fatigue and production errors -- be it in manufacturing, technology, retail or service industries. Automation also rises to the openings of new jobs in various industries for those who are skilled in technologies of respective domains.</p>
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Scrutinysofthttp://www.blogger.com/profile/08938610316367598258noreply@blogger.com0tag:blogger.com,1999:blog-546999279972336036.post-84364514890549628952019-12-30T02:30:00.000-08:002019-12-30T02:55:04.470-08:00Internet of Things (IOT)<div dir="ltr" style="text-align: left;" trbidi="on">
<li>Internet of Things is the concept of connecting any device to the internet and also share data to the other devices that are also connected to the Internet. The Internet of Things is a giant network of connected things and people – all of which collect and share data about the way they are used and about the environment around them.</li>
<li>The Internet of Things includes an extraordinary number of devices or objects of all shapes and sizes – from smart microwaves, which automatically cook the food for the right length of time, to self-driving cars, whose complex sensors detect objects in their path, to wearable fitness devices that measure the heart rate and the number of steps one has taken that day, then use that information to suggest exercise plans tailored to the person that uses it.</li>
<li>Devices and objects with built in sensors are connected to an Internet of Things platform, which integrates data from the different devices of the users who are using it and applies analytics to share the most valuable information with applications built to address specific needs to those users. These powerful Internet of Things platforms can pinpoint exactly what information is useful and what can safely be ignored. This information can be used to detect patterns, make recommendations, and detect possible problems before they occur.</li>
<li>The Internet of Things has been in existence for some time and due to them many advances has been made in a number of different technologies. Internet of Things has made many access to affordable and reliable sensors with low-power sensor technology; connectivity through the Internet; cloud computing platforms for businesses and consumers to access their infrastructures; advances in machine learning and analytics; and also, conversational artificial intelligence through natural language processing.</li>
<li>Internet of Things is also used in Industries in industrial settings, especially with respect to instrumentation and control of sensors and devices that engage cloud technologies. With the emergence of analytics and machine learning, industries can achieve a new automation layer and create a new revenue and business models for their businesses. Some of the common uses of Industrial Internet of Things are: Smart power grids, Smart cities, Connected and smart logistics, Smart digital supply chains, Preventive and predictive maintenance, etc.</li>
<li>Many Industries have benefited through the Internet of Things by using the sensor devices in their business processes. For example: Internet of Things applications allow retail companies to manage inventory, improve customer experience, optimize supply chain, and reduce operational costs; Internet of Things can also be used to improve worker safety for those who work in hazardous environments like mines, oil and gas fields, and chemical and power plants, etc.</li>
<li>The platform of Internet of Things can help organizations reduce their cost by improving the process efficiency, asset utilization and productivity. With improved tracking of devices/objects using sensors and connectivity, they can also benefit from real-time insights and analytics, which would help them make smarter decisions. The growth and convergence of data, processes and things on the internet would make such connections more relevant and important, creating more opportunities for people, businesses and industries.</li>
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Scrutinysofthttp://www.blogger.com/profile/08938610316367598258noreply@blogger.com0tag:blogger.com,1999:blog-546999279972336036.post-74110558771801470302019-12-24T04:26:00.000-08:002019-12-24T04:33:20.902-08:00Effective Marketing Strategies for Small Businesses<div dir="ltr" style="text-align: left;" trbidi="on">
<p>Fortunately, there are plenty of marketing approaches and strategies where small business owners can adapt to successfully market their businesses successfully and efficiently. Before directly entering into a marketing strategy, one must first lay a strong foundation like creating a website for their business and also creating social media accounts to reach their customers. They can also start a blog where one can explain about their products, services, practices, their success and all that can help educate the potential customers on why they should trust their business. Some of the successful marketing strategies are mentioned below:</p>
<li><b>Social Media Marketing</b>: Nowadays people spend most of their leisure time in social media and this is where one can target and reach their business audience. Many business plan and spend much time and their resources in growing their social media audience and fostering their relationships with leads and customers. Small businesses must choose appropriate social media channel according to their preference where they can get more advantage so that they could reach and engage with their audience.</li>
<li><b>Content Marketing</b>: Content marketing is considered as an important marketing strategy for small businesses. Content Marketing is nothing but the process of creating and publishing quality content for the relevant target audience of one’s business and also providing some time of value for readers or viewers including their greatest challenges, needs, and desires.</li>
<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgPA1qz_DWlK0hE-HCDTolw0vNNw0_rSzAzoc0M1xlgGG_bU5RXIfiCmn_ReKtrQg1G_cqF0RVYhnBtvoG0fLklrVSW78jd4n0bYyiRf6IooRGRWAtSkNeDX8Sg9Wuj6sO-EwVlzQEbejsQ/s1600/Email+Marketing+Services.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgPA1qz_DWlK0hE-HCDTolw0vNNw0_rSzAzoc0M1xlgGG_bU5RXIfiCmn_ReKtrQg1G_cqF0RVYhnBtvoG0fLklrVSW78jd4n0bYyiRf6IooRGRWAtSkNeDX8Sg9Wuj6sO-EwVlzQEbejsQ/s400/Email+Marketing+Services.jpg" width="400" height="250" data-original-width="1440" data-original-height="900" /></a></div>
<li><b>Email Marketing</b>: <a href="https://www.scrutinysoft.com/email-marketing-companies-in-india.php">Email marketing</a> has many advantages as a marketing channel, and many prefer the same. It is easy to do, easy to automate, allows instantaneous communication, costs very little and can reach a large number of potential customers with the highest open rates. One must make sure to provide interesting, valuable and relevant content that people will actually open rather than deleting immediately or sending it to the spam box.</li>
<li><b>Marketing through Google</b>: One of the most powerful tool in marketing for small businesses is “Google My Business”. Google My Business combines all different Google platforms into one central place, which includes Google+ profile, Google Maps profile, Google reviews of one’s business, access to data on Google Analytics and Google Insights, and more. Google My Business gives one business credibility and visibility while it simply requires one to optimize their business profile and then collect reviews and citations.</li>
<li><b>Knowing your business and customers</b>: One size doesn’t fit all. Same way, whatever the business may be, following the same marketing strategy will not show great results sometimes. One needs to think carefully about their business and their customers before choosing which elements to integrate with their overall marketing strategy. Being clear about details such as these will allow one to develop a targeted and more effective overall strategy that focuses on the channels most likely to produce results efficiently.</li>
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Scrutinysofthttp://www.blogger.com/profile/08938610316367598258noreply@blogger.com1tag:blogger.com,1999:blog-546999279972336036.post-78143344461657636762019-11-21T22:43:00.000-08:002019-11-21T22:43:20.290-08:00Why Market Research is important for business?<div dir="ltr" style="text-align: left;" trbidi="on">
<li>Any business which tries to enter a market with a product or service has competition. For a business to be successful, it’s products or services have to satisfy the current customers and must stand out in a crowded place i.e. its competitors. A business that has a new product or service in the current can save time, money and energy If they have a new market strategy in hand in order to approach the current market. </li>
<li>Market Research is an important aspect for every business and many successful new businesses enjoy longevity because their owners conduct regular market research to understand their target market, identify consumer problems and pinpoint realistic competitors. Market Research is a continuous process for collecting, investigating and interpreting information about a particular market a business operates in or a product/service the business offers for selling in that market, and also about potential and existing competitors and the past, present and potential customers who purchase and consume the offered product/service.<l/i>
<li>Market research can provide insights into several factors for a business and they can be successful in achieving the goal of the business: Most of the factors are mentioned below:
<ul><li>By conducting market research, a business can learn about the problems their ideal customer is experiencing in general or with a specific product or service and use that insight to demonstrate how their product or service is a solution to those problems in their marketing efforts.</ul></li>
<ul><li>Market Research can identify both the internal and external problems of a business. Market Research also provides valuable insights about problem areas and creates an opportunity for the business for improvements resulting in the return of steady revenue growth of the business.</ul></li>
<ul><li>Through market research, businesses can come to thorough understandings of the Current Customers.</ul></li>
<ul><li>Identifying new customers’ needs and wants through market research leads to increasing the customer base of the business.</ul></li>
<ul><li>Insights from the market research can make sure that a business can set practical targets for its business for efficiency.</ul></li>
<ul><li>Businesses can also develop new developing strategies for improving productivity and also for customer satisfaction.</ul></li>
<ul><li>Identifying new business opportunities for business can also be an ideal insight from market research.</ul></li>
<li>Market research is an essential and critical component for business success when thinking about the millions of businesses offering a wide variety of products and services. Competition is at an all-time high for all the businesses, and new products and services are being launched daily. Market research can help your business stand out in a crowded marketplace by identifying problem areas, providing valuable insight about your ideal customer, and increasing brand awareness, as well as providing exact wording to inject into successful marketing campaigns.</li>
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Scrutinysofthttp://www.blogger.com/profile/08938610316367598258noreply@blogger.com0tag:blogger.com,1999:blog-546999279972336036.post-77540130749607576822019-11-17T22:25:00.000-08:002019-11-17T22:25:17.236-08:00Things you need to know before selling your Business<div dir="ltr" style="text-align: left;" trbidi="on">
<li>There are several factors that are needed to be considered when one is thinking of selling their business to other parties. Before considering everything the first thing one must do is evaluate their business accordingly. This is the process of due diligence where research and analysis are initiated before an acquisition, investment, business partnership or bank loan, in order to determine the current value of the business.</li>
<li>Due Diligence might be considered as an audit for the business to confirm all the facts that are included in the financial statements of the business that is being evaluated. The due diligence process consists of the following:</li>
<ul><li><b>Analyzing the total value of the business</b>: A business total value can indicate the total stock price of the business, how broad the ownership might be, and the potential size of the company's target markets.</li></ul>
<ul><li><b>Revenue & Profits</b>: The income statements of the business must also be thoroughly analyzed so that the net income, net profit, business’s revenue, operating expenses, return on equity are calculated and the business bottom line is also analyzed.</li></ul>
<ul><li><b>Competitors & Industries</b>: The major competitors for the business must also be analyzed and found so that the one who is evaluating the business can get a clear view of where their business stands on the current market when compared with the businesses in the same industry.</li></ul>
<ul><li><b>Business Management & Ownership</b>: The Directors, owners, and management team of the business must be stated clearly in the due diligence. The number of shares owners by all the shareholders must also be clearly stated accordingly.</li> </ul>
<ul><li><b>Business Balance Sheet</b>: The balance sheet of the company can shed light clearly on what’s happening in the company in every financial year. They contain most of the information like business assets, business financials, business board meetings and decisions, total liabilities, stockholder’s equity, etc.</li></ul>
<ul><li><b>Stock Price History if available</b>: The business owners must also mention about the stocks of the company if it's available in the due diligence process. They must also include the short-term and long-term price movement of the stock and whether the stock has been volatile or steady.</li></ul>
<ul><li><b>Risks involved in the Business</b>: There’s a statement ‘Every business involves risk’. Likewise, business owners must also understand all the industry-wide risks and company-specific risks that exist. </li></ul>
<ul><li><b>Business Valuations</b>: The final valuations of the company is done with the corresponding valuation method that is suitable for the business. </li></ul>
<li>Scrutinysoft offers the due diligence process for all types of industries across various sectors. We do due diligence for mergers, acquisitions, startup investments, Investments and researching hedge funds.</li>
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Scrutinysofthttp://www.blogger.com/profile/08938610316367598258noreply@blogger.com1tag:blogger.com,1999:blog-546999279972336036.post-51700704917281937422019-09-03T00:06:00.000-07:002019-09-03T00:06:41.768-07:00Basics of Computer Networking<div dir="ltr" style="text-align: left;" trbidi="on">
<p>The meaning of network in a dictionary is web, organization, structure, grid, system, web, net, interconnections and so on. Networking or computer networking has several definitions, but it all constitutes one meaning which is connecting two or more computers or systems through a medium so that they can share data with wired or wireless technology. This ‘medium’ might be a collection of computers, servers, mainframes, network devices, peripherals, or other devices. The types of computer networks are mentioned below:</p>
<li><b>Local Area Network (LAN)</b>: A Local Area Network is a network that is confined to a relatively small area. It is generally limited to a geographic area such as a writing lab, school, or building. Computers connected to a network are broadly categorized as servers or workstations. Servers are run continuously to provide "services" to the other computers or users on the network. Services provided might include printing and faxing, software hosting, file storage and sharing, messaging, data storage and retrieval, complete access control (security) for the network's resources, and many others.</li>
<li><b>Wide Area Network (WAN)</b>: WAN or Wide Area Network is a computer network that extends over a large geographical area, although it might be confined within the bounds of a state or country. A WAN could be a connection of LAN connecting to other LAN’s via telephone lines and radio waves and may be limited to an enterprise (a corporation or an organization) or accessible to the public.</li>
<li><b>Metropolitan Area Network (MAN)</b>: Metropolitan area Network covers a larger area than that of a LAN and smaller area as compared to WAN. It connects two or more computers that are apart but resides in the same or different cities. It covers a large geographical area and may serve as an ISP (Internet Service Provider). MAN is designed for customers who need high-speed connectivity.</li>
<li><b>Home Area Network (HAN)</b>: A home area network connects devices within a home environment. It might include personal computers, tablets, smartphones, printers, TVs and other devices. A home area network (HAN) is a network that is deployed and operated within a small boundary, typically a house or small office/home office.</li><br>
<b>Components of a Computer Network:</b>
<p>Computer networks components comprise both physical parts as well as the software required for installing computer networks, both at organizations and at home. The hardware components are the server, client, peer, transmission medium, and connecting devices. The software components are operating system and protocols.</p>
<li><b>Servers</b>: Servers are computers with a high configuration that manage the resources of the network. The network operating system is typically installed in the server and so they give user accesses to the network resources. Servers can be of various kinds: file servers, database servers, print servers, etc.</li>
<li><b>Clients</b>: Clients are computers that request and receive service from the servers to access and use the network resources.</li>
<li><b>Peers</b>: Peers are computers that provide services as well as receive services from other peers in a workgroup network.</li>
<li><b>Transmission Media</b>: Transmission media are the channels through which data is transferred from one device to another in a network. Transmission media may be guided media like coaxial cable, fiber optic cables, etc.; or maybe unguided media like microwaves, infra-red waves, etc.</li>
<li><b>Connecting Devices</b>: Connecting devices act as middleware between networks or computers, by binding the network media together. Some of the common connecting devices are:</li>
<ul><li>Routers</ul></li>
<ul><li>Bridges</ul></li>
<ul><li>Hubs</ul></li>
<ul><li>Repeaters</ul></li>
<ul><li>Gateways</ul></li>
<ul><li>Switches</ul></li>
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Scrutinysofthttp://www.blogger.com/profile/08938610316367598258noreply@blogger.com0tag:blogger.com,1999:blog-546999279972336036.post-79642045624494613012019-08-23T00:41:00.000-07:002019-08-23T00:41:47.128-07:00Importance Of Digital Marketing For Business<div dir="ltr" style="text-align: left;" trbidi="on">
<p>Every business is trying to keep up with the current market trend and technology by expanding its business and services to all those who are in need of them. Even though many steps are being taken by the businesses, their reach mostly remains within local reach of their establishment. To reach to more areas and for expansion, the marketing teams of the businesses tend to move to the digital platform and channels for recognition and for sales. These businesses are using many digital marketing techniques and tools for their survival, for competition and also for business growth.</p>
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<p>Most of the small and medium scale businesses are changing their business models to an online one to keep up with the evolution of modern technology using various digital marketing strategies. <a href="https://www.scrutinysoft.com/digital-marketing-services.php">Digital marketing</a> is the use of various digital tactics and channels to connect with the customers who spend most of their time online i.e. the internet. The most commonly used digital marketing tactics and channels are mentioned below:</p>
<ul><li>Content Marketing (Through blogs, eBooks, Infographics)</ul></li>
<ul><li>Social Media Marketing (Facebook, Twitter, Instagram, LinkedIn, Pinterest, etc.)</ul></li>
<ul><li>Search Engine Optimization (Optimizing business website ranking)</ul></li>
<ul><li>Pay Per Click (Paid ads on social media)</ul></li>
<ul><li>Affiliate Marketing (Promoting others’ products or services)</ul></li>
<ul><li>Email Marketing (Running Email Campaign about business products or services)</ul></li>
<ul><li>Online Public Relations (online coverage with digital publications, blogs, etc.)</ul></li>
<p>By using digital marketing channels, many businesses target new customers and expand according to their goals and objectives. There are many reasons to know the importance of digital marketing for business and some of them are mentioned below:</p>
<ul><li>Creating growth options for small and medium businesses</ul></li>
<ul><li>Trending the businesses in the social media platform for expansion and targeting new customers</ul></li>
<ul><li>Customers preferring businesses reach them on a personal level</ul></li>
<ul><li>Easy to adapt and market when compared to traditional marketing</ul></li>
<ul><li>Can get good suggestions directly from customers for improvement</ul></li>
<ul><li>Creating trust between the business brand and the customers through personalization</ul></li>
<ul><li>Aligns with how customers shop today i.e. through online</ul></li>
<ul><li>Can support customers directly and build rapport with them</ul></li>
<ul><li>Better Return of Investment through digital marketing</ul></li>
<ul><li>Digital marketing is cost-effective and potential to earn higher revenues</ul></li>
<p>Businesses in the current trend and economy need digital marketing strategies and channels for both competitions and for expansion to reach customer both locally and globally. Digital Marketing with correct strategies and techniques may attract more traffic delivers results accordingly. Digital Marketing is all about targeting the right kind of people that delivers the right kind of results so that one can ensure the survival for their business</p>
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Scrutinysofthttp://www.blogger.com/profile/08938610316367598258noreply@blogger.com0tag:blogger.com,1999:blog-546999279972336036.post-58766368457178105712019-08-15T23:46:00.001-07:002019-08-15T23:46:42.776-07:00Scrutinysoft Due Diligence Services<div dir="ltr" style="text-align: left;" trbidi="on">
<p><a href=""https://www.scrutinysoft.com/business-acquisition-in-india.php>Due Diligence</a> is the research and analysis process that is actually done before an acquisition, investment, business partnership or bank loan takes place in order to determine the value of the business or company of the due diligence or whether there are any major issues or potential issues related to the same. Due diligence is a legal investigation done to confirm that an investment or purchase of a business is beneficial to the buyer. It can be an exhaustive, tedious process with multiple timelines and intricacies, depending on the complexity of the merger or acquisition.</p>
<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjXL29pgxuHGPxYRipe5HdyqIeqXiiI35RAYAuwp349-kmIKkT52bHfBZaea8ayMs3_7vTlsm7rAyslgyyCKZpuSKsmLrlVFp_WL-XR8UVbJrxYLuTfhYNtgncpCyzLg7AUtsxjv-yxH5iF/s1600/Acquisitions.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjXL29pgxuHGPxYRipe5HdyqIeqXiiI35RAYAuwp349-kmIKkT52bHfBZaea8ayMs3_7vTlsm7rAyslgyyCKZpuSKsmLrlVFp_WL-XR8UVbJrxYLuTfhYNtgncpCyzLg7AUtsxjv-yxH5iF/s400/Acquisitions.jpg" width="400" height="250" data-original-width="1440" data-original-height="900" /></a></div>
<p>The due diligence is one of the lengthy processes in the Merger and Acquisition deals. The process of due diligence is something which the buyer conducts to confirm the accuracy of the seller’s claims. The due diligence involved in a potential M&A involves several types. They are mentioned below:
<ul><li><b>Administrative Due Diligence</b> is the process of due diligence involving the verification of admin-related items such as facilities, occupancy rate, number of workstations, etc. Administrative due diligence is to verify the various facilities owned or occupied by the seller and determine whether all operational costs are captured in the financials or not.</ul></li>
<ul><li><b>Financial Due Diligence</b> is an important type of due diligence that seeks the verification of whether the financials showcased in the Confidentiality Information Memorandum (CIM) of the company is accurate or not. The financial due diligence process also involves analysis of major customer accounts, fixed and variable cost analysis, analysis of profit margins, and examination of internal control procedures. Financial DD additionally examines the company’s order book and sales pipeline, in order to create more accurate projections.</ul></li>
<ul><li><b>Asset due diligence</b> reports typically include a detailed schedule of fixed assets and their locations, all lease agreements for equipment, a schedule of sales and purchases of major capital equipment during the last three to five years, real estate deeds, mortgages, title policies, and use permits.</ul></li>
<ul><li><b>Human resources due diligence</b> involves the analysis of total employees, including current positions, vacancies, due for retirement, and serving the notice period. It also involves the analysis of their current salaries, bonuses paid during the last three years, and years of service.</ul></li>
<ul><li><b>Tax Liability Due diligence</b> includes a review of all taxes the company is required to pay and ensuring their proper calculation with no intention of under-reporting of taxes. Documentation of tax compliance and potential issues typically includes verification and review of copies of all tax returns – including income tax, withholding, and sales tax – for the past three to five years along with the Information relating to any past or pending tax audits of the company.</ul></li>
<ul><li><b>Intellectual Property Due Diligence</b> is the process of assessing the intellectual property assets of a company. Most companies have intellectual property assets that they can use to monetize their business. These intangible assets are something that differentiates their product and service from their competitors and may often comprise some of the company’s most valuable assets. These include a schedule of patents and patent applications; schedule of copyrights, trademarks, and brand names; Pending patents clearance documents.</ul></li>
<ul><li><b>Legal due diligence</b> is, of course, extremely important and typically includes examination and review of copy of memorandum and articles of association; minutes of board meetings for the last three years; minutes of board meetings for the last three years; copy of share certificates issued to Key Management Personnel; copy of all guarantees to which the company is a party; licensing or franchise agreements; copies of all loan agreements, bank financing agreements, and lines of credit to which company is a party.</ul></li>
<p>Scrutinysoft has a dedicated due diligence team that can assist the clients with financial, tax, legal, environmental due diligence and business analysis for organizations that are contemplating investments, strategic partnerships, mergers, and acquisitions.</p>
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Scrutinysofthttp://www.blogger.com/profile/08938610316367598258noreply@blogger.com3tag:blogger.com,1999:blog-546999279972336036.post-43773330087307027502019-08-05T00:53:00.000-07:002019-08-05T00:53:44.718-07:00Challenges Faced By Startup Companies<div dir="ltr" style="text-align: left;" trbidi="on">
<p>Becoming an Entrepreneur is a dream for many people in the world. But in order to start a new company, he/she need many factors like money, time, endurance, sacrifice and a lot of effort. The driving force and penetration of the startups are due to the large population of the middle-income group, educated people with technical background, IT domination, high internet, and mobile penetration.
Infrastructure, government regulations and the availability of finance at various stages of growth could be some of the challenges for startups. Some startup companies use the fund properly and rise up to shine while some fail to keep up with the market and eventually fail towards the end. The below factors mainly contribute to the rise of a startup company.</p>
<b>Financing</b>
<p>No entrepreneur going into business does so with a plan to fail, but inadequate access to working capital and other financing options is a huge contributor to a business’s lack of success and ultimate failure. Many factors go into a business owner’s lack of working capital, from a low credit score and inability to borrow from traditional financing sources to operational issues affecting cash flow. It is important for a business owner to understand the root of the problem with respect to the lack of financial capability and alternatives to traditional funding, including working capital loans.</p>
<b>Marketing</b>
<p>A startup may definitely suffer if they don’t have sufficient information and knowledge about the marketing systems. Effective marketing doesn’t cost a lot of money to startup entrepreneurs. Higher-budget marketing strategies might bring more visibility and consistency in their eventual returns, but there are plenty of highly effective, low-cost marketing strategies one can use to help their startup grow. Some are mentioned below:</p>
<li>Content Marketing</li>
<li>Referrals</li>
<li>Press Release & News </li>
<li>SEO</li>
<li>Social Media Marketing</li>
<li>Email Marketing</li>
<li>Forums & Groups</li>
<li>Personal Branding</li><br>
<b>Guidance or Mentoring</b>
<p>One of the main reasons for the failure of startups is the lack of experience and competency of new entrepreneurs. Entrepreneurial mentoring can be viewed as a business development process for owners/managers. This is based on the premise that there is a direct link between entrepreneurs’ actions and capabilities and the performance of their businesses. A good mentorship can amplify an entrepreneur’s chances of success in life and in business alike. The valuable connections, timely advice, occasional checks, and their supervision will provide more spiritual and moral guidance to the entrepreneurs. So, undergoing a mentorship program can help the entrepreneurs gain a valuable jumpstart towards success.</p>
<b>Correct Team</b>
<p>It’s important that the team that has been recruited for the startup must be united with a common vision and has agreed upon the startup’s long-term goals so that everyone remains on the same page as the startup grows. The investors of the startup need to feel confident that the team the entrepreneur hired is the right one to take the company from a small, great idea and turn it into a high-yielding investment. The goal here is to convince an investor or financier that the hired team is prepared to face all the challenges and criticisms that come with running a business.</p>
<p>A startup company has to face many initial challenges in order to stabilize and operate under optimum conditions. The success of the startup company entirely depends on the entrepreneur along with their goal and vision for the business.</p>
<br /></div>Scrutinysofthttp://www.blogger.com/profile/08938610316367598258noreply@blogger.com0tag:blogger.com,1999:blog-546999279972336036.post-88202111944749250992019-07-29T00:52:00.001-07:002019-07-29T00:57:05.520-07:00Research Service Providers In India<div dir="ltr" style="text-align: left;" trbidi="on">
<li>When you are trying to buy a new car, what do u do before u decide to buy? Ask others of their opinions, search for the best new car that is on sale on the internet and their reviews, the company makes car’s performance, mileage, style, design, maintenance service, diesel or petrol engine, price range, safety measures, any new technology used and so on. One has to do extensive analysis and explore all possible solutions and critical information before choosing the right car. All the above come under the pretext of searching, knowing all the product or service, which is Research.</li>
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<li>Why do we even do research? Without even knowing anything about a product or service or how useful it is to you; it might certainly lead to complications in the future without proper analysis. One of the most important aspects of research is the statistics associated with it, resulting in the collection of data and documenting the critical information. It is about the “thought” that goes behind the research. Research is conducted with a purpose to understand: </li>
<ul><li>What do organizations or businesses really want to find out?</ul></li>
<ul><li>What are the processes that need to be followed to chase the idea?</ul></li>
<ul><li>What are the arguments that need to be built around a concept?</ul></li>
<ul><li>What is the evidence that will be required that people believe in the idea or concept?</ul></li>
<li>An organized approach must be followed in order for research to succeed. Research is based on logical reasoning and involves both inductive and deductive methods. The data or knowledge that is derived is in real-time, actual observations in the natural settings. There is an in-depth analysis of all the data collected from research so that there are no anomalies associated with it. Research creates a path for generating new questions. More research opportunity can be generated from existing research.</li>
<li>Basic research is conducted to enhance knowledge and it is fundamental in nature. Whereas applied research focuses on analyzing and solving real-life problems that can help to solve practical problems using scientific methods. problem-oriented research is conducted to understand the exact nature of the problem to find out relevant solutions.</li>
<li>With vast experience across industry segments, top-notch researchers and high-end technologies, Scrutinysoft Strategy team is well-positioned to support the client’s organization research effectively and at optimized cost. Scrutinysoft Strategy leverages past experiences and best practices to achieve the desired goal of the client’s business. Scrutinysoft Strategy performs various researches to address the client’s needs and they are Market Research, Product Research, Company Research, Industry Research, Global Trends Research and Geography Based Research.</li>
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Scrutinysofthttp://www.blogger.com/profile/08938610316367598258noreply@blogger.com0tag:blogger.com,1999:blog-546999279972336036.post-18228656745839774782019-07-23T00:05:00.001-07:002019-07-23T00:09:16.939-07:00Email Marketing Services<li>With Scrutinysoft’s flexible email marketing templates helps for <a href="https://www.scrutinysoft.com/email-marketing-companies-in-india.php">B2B Email Marketing</a>, email marketing services and intuitive designer, it's easy to send emails that really click.</li><br/><br/>
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Scrutinysofthttp://www.blogger.com/profile/08938610316367598258noreply@blogger.com0tag:blogger.com,1999:blog-546999279972336036.post-36788528265974811802019-07-15T00:08:00.001-07:002019-07-15T00:08:39.371-07:00Mail Maestros<div dir="ltr" style="text-align: left;" trbidi="on">
<li>Email marketing is a great way to get one’s message all over to the world, whether you’re a blogger and want to give your readers regular updates or you’re a business trying to generate more leads and customers. With email marketing, one can get their thoughts straight into the inbox of the people who want to see it. When using email marketing software, one can automate their marketing workflows, track their stats, send more and better emails, and build a deeper relationship with their visitors and customers.</li>
<li>Mail Maestros is an upcoming product from <a href="https://www.scrutinysoft.com/">Scrutiny Software Solutions Private Limited</a> (Scrutinysoft®) providing a platform for the users to send personalized emails to any number of people with just one click. It is an email campaign product, easy to use, good grouping management for the subscribers, diverse themes and templates, time optimization and tracking status of the email campaigns.</li>
<li>It is easy to send bulk emails that are actually personalized and targeted with Mail Maestros. Aside from that, it is easy to it easy to manage the users’ contacts, segment the subscribers into groups, different email templates and track the performance of the email marketing campaigns with ease.</li>
<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjKGJR8EDb8zbDoKrUntq7Z_YNvmFGQqFQBSAlGNe6a1Cg1UCzJe1YSTjxUrQzDXxkQCXF4NKzjDvlVj3Ki9kcSXI1oHL01XypuwwbfHb3BZa0E5VMlYBjdy7D4Js2cZImumLqEfoyv7iNb/s1600/mail+maestros.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjKGJR8EDb8zbDoKrUntq7Z_YNvmFGQqFQBSAlGNe6a1Cg1UCzJe1YSTjxUrQzDXxkQCXF4NKzjDvlVj3Ki9kcSXI1oHL01XypuwwbfHb3BZa0E5VMlYBjdy7D4Js2cZImumLqEfoyv7iNb/s400/mail+maestros.jpg" width="400" height="225" data-original-width="1366" data-original-height="768" /></a></div>
<b>Features:</b>
<li>Mail Maestros provides excellent features that bring satisfaction to the users and their customers. </li>
<li>Dynamic Marketing Campaign: Add dynamic content in the email marketing campaign.</li>
<li>Bulk Email Personalization: Send campaign email and bulk email in a personalized manner.</li>
<li>Contact Grouping Management: Helps users to manage all their email contacts and their details in a simple way.</li>
<li>Diverse Mailing Format: Address email in various dynamic formats for the users’ contacts</li>
<li>Time Optimization: Allows users to send emails on specific date & time to target their customers.</li>
<li>Delivery Tracking Status: Record sent, click and open details on all users’ email campaigns.</li>
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Scrutinysofthttp://www.blogger.com/profile/08938610316367598258noreply@blogger.com10tag:blogger.com,1999:blog-546999279972336036.post-1549125050170741152019-07-03T00:48:00.001-07:002019-07-03T00:51:12.470-07:00Business Development Executive Services<p>Scrutinysoft strives to provide outsourced <a href="https://www.scrutinysoft.com/business-development-executive.php">business development services</a> to the clients globally.</p>
<iframe allowfullscreen="" frameborder="0" height="270" src="https://www.youtube.com/embed/4oiRBByq8GQ" width="480"></iframe>Scrutinysofthttp://www.blogger.com/profile/08938610316367598258noreply@blogger.com0tag:blogger.com,1999:blog-546999279972336036.post-68132638457741824552019-06-07T06:10:00.000-07:002019-06-07T06:10:06.494-07:00Tips to plan the website server effectively<div dir="ltr" style="text-align: left;" trbidi="on">
<b>Planning to build a website but confused about where to start?</b>
<p>You may have a business and don’t have a website, and you are losing out on great opportunities for your business. With the advancement in technology, most of the people are exposed to the internet. Gradually they are learning to utilize the Internet for their daily requirements. A website can be used to accomplish many different marketing strategies to help your business grow. Therefore, websites take a front seat reaching out to the millions of people looking for your kind of services online.
A responsive website will surely help you to reach your target market if used properly and it is important that you take the right planning and research when deciding on your infrastructure.</p>
<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhQ-PHdcGhLkVXOVdIens-RqkkzfCQcQtuv6PIhgeMloXHEozClgyruPZ3NhnRrsz0bFhu_nfoWtjhtw-_mAFjTvjvqOQYOcwKe0FAPI1ngft5dP5yypBuPN0lAlTYxgR6f15zBKZdQMlrZ/s1600/Tips+to+plan+website+server+effectively.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhQ-PHdcGhLkVXOVdIens-RqkkzfCQcQtuv6PIhgeMloXHEozClgyruPZ3NhnRrsz0bFhu_nfoWtjhtw-_mAFjTvjvqOQYOcwKe0FAPI1ngft5dP5yypBuPN0lAlTYxgR6f15zBKZdQMlrZ/s400/Tips+to+plan+website+server+effectively.jpg" width="400" height="250" data-original-width="1440" data-original-height="900" /></a></div>
<b>Identify Your Needs and know what to be Implemented</b>
<ul><li>One of the most important things to decide while choosing the hosting solution is to choose one that can accommodate the needs of your website.</ul></li>
<ul><li>Identify your hosting needs</ul></li>
<ul><li>Identify whether you need support for scripts or Windows applications and other special software</ul></li>
<b>Determine Your Options When any Unforeseen Happens</b>
<p>You should be able to clarify with your service provider as what are the other services they provide you when it comes to unforeseeable situations such as slowdown and malicious attempts to access your account.</p>
<ul><li>Identify how small or large your web traffic volume can go. Sometimes, costs and features vary depending on the bulk of traffic you want your website to be able to support.</ul></li>
<ul><li>Nothing is more important than having a web host that operates 24/7, as after all visitors can come from anywhere in the world.</ul></li>
<b>Always Look for Tiered Pricing to Ensure Room to Grow</b>
<p>The major requirement for finding a good web host is to be flexibility and scalability. Your business might be a solo venture at this point but bear in mind the possibility of future expansion. Does the web host offer a flat fee for a limited number of features or will you be able to expand your website in the future while paying only for what you need? Familiarize yourself with the payment scheme and make sure the growth your site will be able to keep up with the growth of your business.</p>
<b>Backups</b>
<p>Always have this question in your mind Does your web host provide redundancy, content delivery network, or have multiple datacentre locations on several continents? If the power goes out in your web host's region, do you still want your website to be available to the world? If your server goes out, is there a copy elsewhere? If you are planning to have eyeballs on your website from all over the world, or require high availability, these are important considerations.</p>
<b>Enhanced Security</b>
<p>Ensure that your host specializes in custom firewalls for your CMS if you are using one, and updates web server scripts and systems regularly. If you are looking for advanced security, you might consider a VPS or dedicated server vs a shared server. You will not be affected by threats against other websites on a shared hosting platform. A unique IP address might also be another option. This will prevent the conflict that often occurs on a shared system where other users are blacklisted for any reason.</p>
<b>VPS (Virtual Private Server)</b>
<p>Virtual Private Server acts as a halfway point between shared hosting services and has a dedicated server which is the third type of hosting service. With the virtual private server, you still share the server with other customers however, the server is divided into virtual machines which act as independent dedicated servers. </p>
<b>Flexibility and Scalability</b>
<p>The greatest thing about VPS hosting is you only select and pay for the resources you need. It can quickly and easily be scaled down or up as you go, without any downtime. It can be completely customized & tailored. If necessary, you can easily add or decrease, RAM, disk space or vCPUs.</p>
<b>Cost-Effective Solution</b>
<li>As technology improves, the cost of hosting on VPS has come down significantly.</li>
<li>What was previously only viable for big business is now an affordable option even for small business. As stated earlier, you only need to pay for those resources you require at the outset and upscale resources as you grow. So, you get the many benefits of private hosting for a reasonable monthly cost.</li>
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Scrutinysofthttp://www.blogger.com/profile/08938610316367598258noreply@blogger.com4tag:blogger.com,1999:blog-546999279972336036.post-71637872993021566452019-03-28T22:07:00.001-07:002019-03-28T22:10:00.926-07:00Scrutinysoft Management Services<p>Management involves creating an internal environment where the management puts various factors for increasing the production level. Scrutinysoft Delivers <a href="https://www.scrutinysoft.com/management.php ">Management Services</a></p>
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<iframe allowfullscreen="" frameborder="0" height="270" src="https://www.youtube.com/embed/lq7tj2gZdbU" width="480"></iframe><br /><br />
Scrutinysofthttp://www.blogger.com/profile/08938610316367598258noreply@blogger.com3tag:blogger.com,1999:blog-546999279972336036.post-5145396306262127432019-03-22T00:25:00.001-07:002019-03-22T00:26:20.607-07:00Web Design and Development Services<li>Scrutinysoft <a href="https://www.scrutinysoft.com/web-technologies.php">Web Design & Development team</a> helps your Business growth and drive success.</li></br>
<iframe allowfullscreen="" frameborder="0" height="270" src="https://www.youtube.com/embed/tXV0kHvIG5M" width="480"></iframe>Scrutinysofthttp://www.blogger.com/profile/08938610316367598258noreply@blogger.com2tag:blogger.com,1999:blog-546999279972336036.post-85726898847650766672019-03-15T23:12:00.001-07:002019-03-15T23:14:36.795-07:00Mobile Application Development<p>Want a mobile app that is tailored to your Business requirements? Get a <a href="https://www.scrutinysoft.com/mobile-application-development-in-india.php">Custom Mobile Application</a> from Scrutinysoft. We are one of the leading mobile application development service providers in Chennai.</p><br>
<iframe allowfullscreen="" frameborder="0" height="270" src="https://www.youtube.com/embed/OLd1kW_fJdU" width="480"></iframe>Scrutinysofthttp://www.blogger.com/profile/08938610316367598258noreply@blogger.com1tag:blogger.com,1999:blog-546999279972336036.post-91371535908934226972019-03-13T00:21:00.002-07:002019-03-13T00:21:37.774-07:00Simple Mail Transfer Protocol<div dir="ltr" style="text-align: left;" trbidi="on">
<li>Simple Mail Transfer Protocol is considered as a part of TCP/IP protocol (Transmission Control Protocol/Internet Protocol) which moves your email across networks to the right email inbox and computer. SMTP uses the store and forward process with the Mail Transfer Agent (MTA) to move the emails across networks.</li>
<li>We will describe on how two networks works by exchanging the emails between the servers through SMTP process. For instance, Let us see the SMTP process that goes on if UserA sends an email from his server (Hotmail.com) to UserB’s email server (yahoo.com). Consider UserA using Hotmail as his email server and UserB using Yahoo mail server.</li>
<li>UserA’s email server (Hotmail) pushes the email to the destination UserB’s email server (Yahoo). The Hotmail email server starts communicating with the yahoo mail server for the mail deliver to happen. This is where the SMTP protocol comes up which governs the communication between the two mail servers (Hotmail email server and yahoo email server).</li>
<li>The SMTP protocol checking between the servers happens and then the Hotmail email server confirms the destination email address with the yahoo mail server for sending the email from UserA to UserB. After the confirmation, the Hotmail email server sends the email to the destination email address in the yahoo mail server.</li>
<b>SMTP Protocol:</b>
The Above SMTP protocol checking between the email servers is briefly explained below assuming that everything goes fine without any failure:
<ul><li>The Hotmail server sends EHLO message to the yahoo server. The EHLO message is nothing but the greeting between the two servers. The yahoo server too sends the acknowledgement to the Hotmail server.</ul></li>
<ul><li>After receiving the acknowledgement, the Hotmail server sends the destination address for confirmation. The receiving server (yahoo server) receives the message and sends acknowledgement after confirming the destination address.</ul></li>
<ul><li>The Hotmail server then sends a message that it is going to send the email data after the destination address confirmation with the yahoo server. </ul></li>
<ul><li>Once again after acknowledgement, the Hotmail server sends the email data to the yahoo server.</ul></li>
<ul><li>The yahoo server will send an acknowledgement after receiving the full message and then both the servers will terminate the session.</ul></li>
<li>The Internet service providers have a limit on the number of emails that can be sent over a certain amount of time. The limit is mostly set on the number of email sent per hour or per day. Each ISP relies on its SMTP to determine and govern the email that can be sent out by one connection. For some people who work at home or manage large mailing lists, that could be a problem. After they hit their limit, the ISP will simply stop sending emails. If the ISP thinks you're a spammer, they might even shut down your account.</li>
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Scrutinysofthttp://www.blogger.com/profile/08938610316367598258noreply@blogger.com3tag:blogger.com,1999:blog-546999279972336036.post-21869183559772938012019-02-28T21:31:00.000-08:002019-02-28T21:31:25.853-08:00NATIVE APP, WEB APP & HYBRID APP<div dir="ltr" style="text-align: left;" trbidi="on">
<li>An App or an application can be one of the following: a computer software package installed on a computer, the app which we use on our mobile, the web service we use through web browser, the game we play on our tablet, etc. There are applications that are developed specifically for web, mobile devices, for smartwatches, etc.
Applications are of many ways like how they are built, on which platform they run, whether they are opensource or under proprietorship. A <a href="https://www.scrutinysoft.com/mobile-application-development-in-india.php">mobile application developer</a> can develop the app as a native app, web app or even as a hybrid app.</li><br>
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<b>Native app</b>
<li>A native application or native app is an application that is coded and developed specifically for one platform. For example, Objective C for IOS or Java for Android operation systems, etc. A native app is actually built for using on a particular device and its OS (Operating System). The native app has the ability to use specific hardware or software on the installed device such as the camera app, address book, etc. Even most video games for mobile devices are considered as native mobile apps. Native apps are downloaded through apple store for IOS devices and play store (google) for android devices. Some native apps are downloaded through the internet too. Native mobile apps have the advantage of being faster and efficient but need to update. Apple native mobile apps are built using either Objective-C or Swift and XCode IDE (Integrated Development Environment). Android native apps are written in Java and built using android studio or eclipse IDE. Native app examples are Google Maps, LinkedIn, Twitter, Telegram, etc.</li><br>
<b>Web app</b>
<li>A web app utilizes web browsers and web technology to perform tasks over the internet. Web apps are accessed through the internet and they adapt to whichever devices the user is viewing them on. Web apps need an active internet connection in order to run. Web apps are build using HTML (Hypertext Markup Language), CSS (Cascading Style Sheets) and JavaScript. They are fast and simple to build but are not as versatile and quick as native apps. Web apps update themselves and not like native apps which is updated regularly. </li><br>
<b>Hybrid app</b>
<li>Hybrid applications combines both elements of web applications and native applications. Hybrid apps can function whether or not the device is connected to internet. Hybrid apps are mostly integrated with device’s file system and with web-based services. Some of the hybrid apps examples are Microsoft word, banking apps, media apps, etc. Hybrid app are also built like the web app using HTML, CSS and JavaScript. Hybrid app is reliant on the web view and not the mobile browser.
The choice to build an app (native or hybrid or web) depends on various factors like business needs, application requirements, the skill of the developer and the deadline to build the app. So each type of app offers different experience and its important to know all the advantage and disadvantages of them before starting to develop the app.</li>
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Scrutinysofthttp://www.blogger.com/profile/08938610316367598258noreply@blogger.com1tag:blogger.com,1999:blog-546999279972336036.post-4243807806034827912019-02-28T21:04:00.001-08:002019-02-28T21:07:06.047-08:00ERP Software Companies<iframe allowfullscreen="" frameborder="0" height="270" src="https://www.youtube.com/embed/2Ekprxw99Kg" width="480"></iframe><br /><br />
<br />
<li>Scrutinysoft is one of the emerging ERP software companies that provide third-party expertise and support for the clients who wants to successfully select and implement the enterprise resource planning software into their business to automate their workflows and operations.</li>
<b>Get Started here:</b> <a href="https://www.scrutinysoft.com/erp-software-development-services.php">ERP Software Development</a>Scrutinysofthttp://www.blogger.com/profile/08938610316367598258noreply@blogger.com1