Guide to Improve eCommerce SEO

Search engine optimization (SEO) is the process of generating more organic which is free and natural traffic from search engine sites like Google, Bing and Yahoo. Ecommerce SEO is all about ensuring that your ecommerce product pages appear among the top organic search results when searched by the users in the search engines.

Most of the ecommerce websites mostly depend upon the paid advertisements or other social media platforms like Facebook, Instagram, Twitter, Tumblr, Pinterest, etc. However, these techniques requires constant effort and a steady stream of income.

On the other hand, SEO enables an eCommerce website to make sells with zero recurring expense once a website ranks better on search engines and the following statistics may give some idea regarding the importance of SEO for eCommerce websites.

Below mentioned are some of the most common key tactics that can be included in your ecommerce SEO strategy:

Ecommerce Keyword Research: The keyword research is very important for every website especially if it’s an ecommerce website. Without keywords, it’s impossible to optimize your product and category pages. Since it’s an ecommerce website most of the keywords will be tailored around the products that you are going to list in the website. The keyword research can be carried out in Amazon, google keywords, keywords from competitors and also in many other websites or tools that offer to search for potential keywords for Search Engine Optimization.

Website Architecture based on the Keyword Research: Ecommerce website architecture is all about how to set up your website navigation, category pages and also product pages. It would be good if the users use a smaller number of clicks in order to reach their destination in your website. The website architecture should be simple, and you must use the keyword research to create highly relevant page URLs and subdirectories.

On-page SEO techniques in metatags and content: On-page SEO techniques for ecommerce is all about making sure your keywords are in the right places. It’s just a way of ensuring search engines like google, yahoo, bing, etc. knows exactly what your page is all about. For example, putting your primary keyword in the URL is simple and improves search rankings.

Technical SEO to crawl your website: The technical side of SEO includes things like site speed, user experience, mobile-friendliness and working links. You should also try to give the best possible experience for the users using your website. The meta title, or title tag, of a page should be no more than roughly 55 characters. Otherwise, it gets truncated, or cut off, in the search results. You should also try to provide unique content to your website and make sure you don’t copy from others. Analyze ad review your website through the necessary tools and search engine to make sure that your website is crawling.

Local SEO to drive local traffic: Local SEO is also useful for driving local site traffic to a website and the following steps are essential for local SEO:

1. Creating a Google My Business profile
2. Creating local citations
3. Linking to local websites

Content Marketing for more visitors: Content marketing is an effective way to drive online traffic to any website including an eCommerce site. Therefore, it is possible to increase the sales if you know how to use any type of content effectively and you create content marketing strategy relevant to your business.

Link Building: One must also concentrate on earning quality inbound links for their website when it comes to link building. If a lot of low quality websites link to you, then the referral traffic wont add anything to your business. Instead, one must focus on earning links from really good, high authority sites by offering something of value to them in exchange for a link.

Measuring SEO success through tools: There are many tools available to measure and monitor the success of your website. Using a combination of necessary tools like Google AdWords will help you streamline your SEO process and can provide the data necessary for helping you make smart decisions that lead to better rankings.

Benefits of SEO for Your Business Marketing

SEO (Search Engine Optimization) is being widely adopted as an online marketing strategy because of its effectiveness and the benefits it bring to the business. Their primary goal of SEO (Search Engine Optimizing) is, of course, to increase their clients’ visibility in search results for queries related to their industry, products, and services.

There are two kinds of SEO

On-page SEO consists of anything you can control on your own website to improve your rankings. This refers to things like site speed, keyword presence, header text, and so on.

Off-page SEO consists of anything done on other websites that may influence your rankings which generally refers to links.

Below mentioned are some of the important benefits that can be received through SEO:

SEO pulls in traffic to the website: The traffic is nothing but the number of visitors, landing on your website through non-branded search queries. Many people search online to solve their problems and also to find the ways to solve the obstacles they face in their lives and in their business. By optimizing your content and website with high-quality keywords, both prospective and returning customers will have an easier time searching for your products and services.

Increase your Sales and Leads: One of the main reasons for having a website is to stand out from your competition and increase your customer base and bring in more leads. SEO is probably the most efficient and affordable marketing strategy that exists today. Moreover, it will only bring in customers who are actively seeking to find your product or service.

Increased site usability: In an effort to make your website easier to navigate for the search engines, SEO simultaneously helps to make your website more navigable for users as well. SEO consists of rearranging the site’s architecture and links to make pages within the website easier to find and navigate. This not only makes it easier for search engines to crawl your site and find pages but also makes it easier for users to find information on your website as well.

Business awareness & Credibility: The goal of any experienced SEO is to establish a strong foundation for a beautiful website with a clean, effective user experience that is easily discoverable in search with thanks to the trust and credibility of the brand and its digital properties. In other words, people are more likely to trust and visit your website if it is found near the top of the first page versus anything that is found near the bottom.

SEO is cost effective with ROIs: Tracking conversions, website traffic, and increase in rankings across search engines and social media platforms can provide you with granular-level data about your customers and their level of engagement down the purchase funnel. Analyzing this information can then help you refine your marketing campaign and save time, money, and resources in the process. SEO is also crowned as the most cost-effective, long-term marketing strategy for building awareness, generating leads, and increasing conversions.

Increase in Email Newsletters subscribers & Blog traffic: One of the benefits of SEO that you probably want to achieve is increasing your email newsletter subscribers. If you have an email newsletter signup form on your website, you can expect more subscribers as your rankings rise. SEO will also increase your blog traffic and as your website’s authority rises with search engines, a few things will happen like the increase in your blog’s ranking. You can also gain more referral traffic from your website by promoting your blog throughout your website.

The digital world is constantly changing but the current trends shows that people are conducting more research online before making final purchasing decisions in their life or for their business. SEO helps businesses to establish a strong online presence and in turn, generate leads and stay ahead of their competitors.

Natural Language Processing

Natural Language Processing is meant to be a method to translate between the computer and the human language. The overall goal of natural language processing is to allow computers to make sense of and act on human language. So, in simple words to say, Natural Language Processing concerns with the interaction between computers and human natural languages, in particular how to program computers to process and analyze large amounts of natural language data.

Importance of Natural Language Processing:

Natural language processing helps computers communicate with humans in their own language and scales other language-related tasks. For example, NLP makes it possible for computers to read text, hear speech, interpret it, measure sentiment and determine which parts are important.

Today’s machines can analyze more language-based data than humans, without fatigue and in a consistent, unbiased way. Considering the staggering amount of unstructured data that’s generated every day, from medical records to social media, automation will be critical to fully analyze text and speech data efficiently.

Natural Language Processing techniques are very useful for many businesses to analyze the customers’ sentiment. It helps to identify the sentiment among several online posts and comments. The business firms make use of natural language processing techniques to know about the customer’s opinion about their product and services from the online reviews.

Working of Natural Language Processing:

Natural Language Processing consists of two areas:

1. Natural Language Understanding (NLU) has to do with applying machine learning toward breaking language down into concepts with coherent relationships.
2. Natural Language Generation (NLG) is about building up natural linguistic phrases that accurately represent a series of starting concepts.

The two processes are the natural inverse of one another, though both are necessary for true Natural Language Processing success.

Development of both abilities requires incredible volumes of data, collecting and curating data is the most difficult and time-consuming part of machine learning, by far. But every phoneme collected and curated brings the NLP space just a little bit closer to completion — to the day when users can simply speak to their computers and receive a completely natural response in return.

With the ongoing growth of the World Wide Web and social media, there is a drastic increase in online unstructured data. As the amount of data increases, the mechanisms to process these unstructured data and to extract meaningful information from it becomes more challenging.

It will be very difficult to find a specific piece of information from a large knowledge base of unstructured data. These challenges and difficulties can be overcome with the advanced NLP techniques.

Chatbots

Chatbot is like a messaging platform that brought a huge change in the communication industry. Chatbots are said to be artificial intelligence systems that can be interacted through text or voice interface. Chatbots are sometimes called as personal assistants as they also assist in providing useful information. Many businesses use chatbots as a means of channel and distribution method for reaching their audience.

Working of a Chatbot:

The working of a chatbot is due to the main technology – Natural Language Processing (NLP). The same Natural Language Processing (NLP) forms the basis of voice recognition systems used by virtual assistants such as Apple’s Siri, Google’s Now, etc.

Chatbots process the text presented to them by the user (a process known as “parsing”), before responding according to a complex series of algorithms that interprets and identifies what the user said, infers what they mean and/or want, and determine a series of appropriate responses based on this information. Some chatbots offer a remarkably authentic conversational experience, in which it’s very difficult to determine whether the agent is a bot or a human being.

Without continuous development in the Natural Language Processing technology, Chatbots will remain at the mercy algorithms’ current ability to detect the subtle nuances in both written and spoken dialogue. Many chatbots will most likely struggle with the complexities inherent in elements of speech such as metaphors and similes.

Improvements in Artificial Intelligence and Natural Language Programming has made it possible to use conversational language as command line making chatbots understand what the user want and automate the execution of the command making bots do what they actually ask for. As it is extended to messaging platform, it’s possible to text the request and get the reply by an automated and scalable backend.

Benefits:

Chatbot brings a new way for every business in order to communicate with the world and also their customers. There are many benefits for both the business and also the customers in using chatbot. Some of them are improved customer satisfaction, cost saving, serve as a alternate sales channel, reaching new customers, gaining a new understanding of the customers, available for 24 hours to answer the customers, consistent answers and transactions with endless patience.

With technology moving faster than ever before, it has become very easy to create a chatbot with so many platforms out there which would gravely improve the revenues and customer satisfactions of many businesses.

Future of Automation

Automation is the use of electronics, technology or computer controlled devices to assume control of a process or a system. Some say Automation is defined as “the creation and application of technology to monitor and control the production and delivery of products and services”. Automation which is propped up by artificial intelligence and machine learning, is already having profound impacts on the lives we live, on a daily basis.

Automation is the process of performing tasks automatically which were previously performed by humans. Automation crosses all functions within industry from installation, integration, and maintenance to design, procurement, and management. Automation is useful in many industries and some of them are mentioned below:

• Oil and Gas Sector

• Machine Tools

• Manufacturing Industries

• Power Plant

• Chemical and Pharma

• Process Industries

• Food Industries

• Automobile Industries

• Irrigation Systems

• Engineering Services

• IT Industries

• Marketing & Sales Industries

Automation is evolving quickly in the past decade and the business intelligence that is used in applications is a new form of high-quality automation. In the technology domain, the impact of automation is increasing rapidly, both in the software/hardware and machine layer. However, despite advances in automation, some manual intervention is always advised, even if the tool can perform most of the tasks to reduce further errors or complications.

Automation involves a very broad range of technologies including robotics and expert systems, telemetry and communications, electro-optics, Cybersecurity, process measurement and control, sensors, wireless applications, systems integration, test measurement, and many more. Through automation, every business in various industries can improve their quality, increase their efficiency, shorten their time in manufacturing and releasing the product to the market and improve flexibility.

Automation is basically transforming businesses will naturally contribute to the economic growth in the form of productivity and efficiency. At the same time, these automation technologies will transform the nature of work and the workplace of the businesses. Machines will be able to carry out more of the tasks done by humans, complement the work that humans do, and even perform some tasks that go beyond what humans can do. As a result, some occupations will decline, others will grow, and many more will change.

While it looks good at the sight of new technological improvements, there’s also the problems of joblessness in many industries due to automation. But there’s also the say where automation gives organizations an opportunity to replace mundane, repetitive processes without direct human intervention, reducing fatigue and production errors -- be it in manufacturing, technology, retail or service industries. Automation also rises to the openings of new jobs in various industries for those who are skilled in technologies of respective domains.