Search engine optimization (SEO) is the process of generating more organic which is free and natural traffic from search engine sites like Google, Bing and Yahoo. Ecommerce SEO is all about ensuring that your ecommerce product pages appear among the top organic search results when searched by the users in the search engines.
Most of the ecommerce websites mostly depend upon the paid advertisements or other social media platforms like Facebook, Instagram, Twitter, Tumblr, Pinterest, etc. However, these techniques requires constant effort and a steady stream of income.
On the other hand, SEO enables an eCommerce website to make sells with zero recurring expense once a website ranks better on search engines and the following statistics may give some idea regarding the importance of SEO for eCommerce websites.
Below mentioned are some of the most common key tactics that can be included in your ecommerce SEO strategy:
Ecommerce Keyword Research: The keyword research is very important for every website especially if it’s an ecommerce website. Without keywords, it’s impossible to optimize your product and category pages. Since it’s an ecommerce website most of the keywords will be tailored around the products that you are going to list in the website. The keyword research can be carried out in Amazon, google keywords, keywords from competitors and also in many other websites or tools that offer to search for potential keywords for Search Engine Optimization.
Website Architecture based on the Keyword Research: Ecommerce website architecture is all about how to set up your website navigation, category pages and also product pages. It would be good if the users use a smaller number of clicks in order to reach their destination in your website. The website architecture should be simple, and you must use the keyword research to create highly relevant page URLs and subdirectories.
On-page SEO techniques in metatags and content: On-page SEO techniques for ecommerce is all about making sure your keywords are in the right places. It’s just a way of ensuring search engines like google, yahoo, bing, etc. knows exactly what your page is all about. For example, putting your primary keyword in the URL is simple and improves search rankings.
Technical SEO to crawl your website: The technical side of SEO includes things like site speed, user experience, mobile-friendliness and working links. You should also try to give the best possible experience for the users using your website. The meta title, or title tag, of a page should be no more than roughly 55 characters. Otherwise, it gets truncated, or cut off, in the search results. You should also try to provide unique content to your website and make sure you don’t copy from others. Analyze ad review your website through the necessary tools and search engine to make sure that your website is crawling.
Local SEO to drive local traffic: Local SEO is also useful for driving local site traffic to a website and the following steps are essential for local SEO:
- Creating a Google My Business profile
- Creating local citations
- Linking to local websites
Content Marketing for more visitors: Content marketing is an effective way to drive online traffic to any website including an eCommerce site. Therefore, it is possible to increase the sales if you know how to use any type of content effectively and you create content marketing strategy relevant to your business.
Link Building: One must also concentrate on earning quality inbound links for their website when it comes to link building. If a lot of low quality websites link to you, then the referral traffic wont add anything to your business. Instead, one must focus on earning links from really good, high authority sites by offering something of value to them in exchange for a link.
Measuring SEO success through tools: There are many tools available to measure and monitor the success of your website. Using a combination of necessary tools like Google AdWords will help you streamline your SEO process and can provide the data necessary for helping you make smart decisions that lead to better rankings.
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