Web Scraping

Web Scraping or Web Screening is a technique employed by various businesses and companies to extract large amount of data from website and store the extracted data in a local file or in a database for future use. The data extracted can be:

• Product items

• Images

• Videos

• Text

• Contact information like emails, phone numbers, etc.

The users use web browser to browse the data in a website. If the concerned website allows the user to copy the content, the user may save the data if he/she feels use of it. But if the amount of data to copy and paste is very large then it becomes a tedious job for the user to do that. This is where Web Scraping comes into place. Web Scraping technique automates the copy and pasting process in a few minutes (considering the amount of data to be extracted from the website) instead of doing it manually.

There is many web scraping software available in the market to automatically load and extract data from multiple pages of the websites. The web scraping software can also be custom build in order to work for a specific website too.

The web scraping technique has many uses for businesses to monitor and analyze the market every day. Web scraping can also be used to scrape product details like pricing, images, ratings, reviews, comments, etc. Web Scraping can be used in a website where there are constant changes happening frequently.

Web Scraping can also be used in gathering data from multiple sources belonging to a specific category like real estate, automobiles, electronic gadgets, industrial equipment, business contacts, marketing, etc. Web Scraping is also useful for research in gathering structured data from multiple sources in the internet with ease. Some websites don’t allow web scraping as they would have mentioned it in their privacy policy oy legal document. Instead there are legitimate way of doing web scraping by scraping less amount of data from the website in order to reduce load in the website server.

Robotic process automation

Scrutinysoft is an emerging software industry providing various business process solutions through robotic process automation which benefits the clients by increasing productivity, improving efficiency and employee morale.

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Robotics Companies

Robotic process automation is the technology where an application allows a company’s employees to configure a computer software or a “robot” to capture and interpret existing applications for manipulating data, processing a transaction, triggering responses, and communicating with other digital systems.

Any company or organization that uses human resources in a large scale needs robotic process automation software for performing high volume, highly transactional business process functions to boost their capabilities, save time and money. Robotic process automation revolutionizes the way businesses think and administer their processes, IT support processes, workflow processes, remote infrastructure and back-office operation processes.

Robotic process automation can be applied in wide range of industries like

• process business automation back-office operations in finance, accounting, customer services, procurement, supply chain management and human resources for data entry, purchase order issuing, creation of online credentials, business process to give permissions and access to multiple existing systems, etc.

• automated assistant as in voice recognition software to process language, retrieve information and structure basic content so that robotic process automation can provide answers to the customers in a natural language.

• IT management & support to improve service desk operation and monitor networking devices.

Scrutinysoft Software Solutions Private Limited provides robotic process automation in various business process like human resource processes, payroll, accounts receivable & payable, inventory management, data entry & migration, reports, etc.

Scrutinysoft Technology has various expertise resources in understanding the business processes of an organization to implement the robotic process automation to improve the business productivity, reduce back-office operations and to achieve fast return on investment.

Software Testing Services

In the growing competitive world, success of any product is determined by the level of satisfaction of the end-user.

Scrutinysoft helps the client to achieve a seamless user experience for any of their appropriate products and applications.

Connect us: https://www.scrutinysoft.com/software-testing-services-in-chennai.php

Cloud Computing

The use of services such as software, database, development platforms, infrastructure (servers, storage and networking) over the internet is said to be cloud computing. The cloud computing offers adjustable resources, rapid innovation, reduces operation costs, runs infrastructure efficiently and increases production significantly.

Based on the development model, the cloud computing is classified as:

• Public cloud

• Private cloud

• Hybrid cloud

Public Cloud: A public cloud is one based on the standard cloud computing model, in which a service provider makes resources, such as virtual machines (VMs), applications or storage, available to the general public over the internet. Public cloud services may be free or offered on a pay-per-usage model.

Private Cloud: Private cloud is a type of cloud computing that delivers similar advantages to public cloud, including scalability and self-service, but through a proprietary architecture. Unlike public clouds, which deliver services to multiple organizations, a private cloud is dedicated to the needs and goals of a single organization.

Hybrid Cloud: Hybrid cloud is a cloud computing environment that uses a mix of on-premises, private cloud and third-party, public cloud services with orchestration between the two platforms. By allowing workloads to move between private and public clouds as computing needs and costs change, hybrid cloud gives businesses greater flexibility and more data deployment options.

Based on the service offered, the cloud computing is as follows:

• Infrastructure as a service

• Platform as a Service

• Software as a service

• Database, Information, Process, Application, Integration, Security, Management, Testing-as-a-service

The Infrastructure as a service (IaaS) offers servers, virtual machines, storage, networks, operating systems from a cloud provider on a pay as you go basis. The Platform as a service (PaaS) offers environment for developing, testing, delivering and managing software applications. Software as a service (SaaS) is a method where software applications are delivered over the internet on a subscription basis to work with a web browser on a personal computer, tablet or mobile phone.

Cloud computing offers many advantages for many businesses through reducing the cost for infrastructure, cloud computing speed services, increasing the productivity and performance with better security.

Ways of Promoting a Brand

Launching a new product or service into the market is becoming challenging for all businesses in the current trend. But thorough research in where to promote and where to launch the product will give the businesses an idea on what they have to do in order to advertise the product or service. Nowadays, there are many ways to advertise a product both globally and locally.

RESEARCH ON THE PRODUCT AND SERVICE

Before launching a new product or service, a business or organization has to analyze and research on their own product and service. Through the research, the business has to note down why their product or service is different from the competitors and what benefits and advantages it has.

The research must also be done on where to launch the product as it must first reach the customers. For example, if a business needs to open an exquisite pastry shop in an area, they have to research on where to establish the shop, whether the established area will have more customers visiting the shop or not, have to research on the competitors in the same business in the surrounding area, the main pastry chef for the shop, the daily raw materials needed for the shop, etc.

Even though a product works the same and has same specifications as the competitor, the business can take necessary steps so that it can reach more customers through aggressive advertising in digital marketing channels and other advertisements through newspapers, flyers, brochures, etc.

ADVERTISING LOCALLY AND GLOBALLY

Local Advertising:A local advertising for a product and service can be done through:

flyers, brochures, small visiting cards, banners, canvasing, etc.

advertise through local cable and radio channels

through friend social networks

making videos about the product and sharing it

through social media like Facebook, Instagram, twitter groups, etc.

through mobile applications like WhatsApp, viper, hike, line app, etc.

donating the products for welfare like schools, colleges, etc.

through charity events for homages, orphanages, etc.

advertise brand through partnerships with other company products

sponsoring for events, charity, etc.

advertising the products in corporates, companies during special events

sales through adding your products in other shops, dealers, etc.

Global Advertising:The global advertising of a product or service includes the digital marketing channels:

Creating an ecommerce website for selling the products with online payments

Search Engine Optimization – making the ecommerce website rank top in google search

Pay per click advertising – promoting the products target social media users

Email marketing – sending regular updates for the subscribers through electronic mails

Advertising through other websites, blogs, forums, etc.

Social media marketing – marketing through social media like Facebook, Instagram, etc.

Content Marketing – creating brand awareness through the website content

Online public relations – creating promotional content to create traffic to the website

Mobile phone advertising – through mobile application ads, pop up ads, etc.

Television advertising

Radio advertising

BRAND AWARENESS Brand awareness can be created through digital marketing:

Social media channels particular Twitter, Facebook and Google+.

Targeting audience through social channels.

Promote visual elements through Instagram and Pinterest channels.

Promote video materials through YouTube and Vimeo channels

Promotional campaigns with coupons, gifts, etc.

Joint venture marketing projects with other online businesses.

Participating in online events, offline events, charity and welfare events.

When a business establishes Digital Marketing Campaign, it cannot rely only on a single resource to generate all the results they wanted. While each of these digital marketing channels have their strengths, they also have their weakness such as being inappropriate for certain audiences and business niche. The best way would be to rely on combining, adapting and advertising through the channels at your disposal and making use of what the business can offer that will to reach their business goals and objectives.

ADVERTISING BASED ON BUDGET OF THE BUSINESS

A business allocates a budget for the marketing team for advertising and marketing their product or service based on the percentage of the revenue or flat spend. Some say the more the marketing budget, the more the product will get advertised around and the more capital will return soon as it reaches more customers. But it also depends on the type of marketing channels and the performance of the product. Before marketing is done, a business must determine on how to spend the allocated marketing budget.

Determining the business marketing goal

Building the advertising plan

Allocating which marketing channels for advertising

Tracking the results according to the market channels

The marketing plan and channels can be chosen based on the budget allocated. Some of them are mentioned below:

Marketing Plan within 10,000 rupees (144$ approximately) Small websites, local newspapers, brochures, flyers, cards, canvasing, friend networks, mobile friend networks, etc.
Marketing Plan within 50,000 rupees (716$ approximately) Radio advertisements, district level newspapers, dynamic/small ecommerce websites, social media marketing, etc.
Marketing Plan within 1,00,000 rupees (1,432$ approximately) Promotion through charity & welfare events, national newspapers, radio advertisements, ecommerce websites, digital marketing channels, other website advertisements, etc.
Marketing Plan within 10,00,000 rupees (14,313$ approximately) Billboards, promotional events, full page coverage national newspapers, television advertisements, sales through other brands, e-commerce websites, digital marketing continuous monitoring, partnerships, Google AdWords, etc.
Marketing Plan within 1,00,00,000 rupees (143,130$ approximately) Highly paid ambassadors or models for television or video advertisements, International magazines, business partnerships, etc.

Machine Learning

Machine Learning is the act of getting the computer to learn and respond like a human do and improve the same over time through algorithms by providing them data and information in the form of real-world interactions and observation. Machine Learning takes the input data and gives the suitable and accurate output. If the relevant information is not found, then the machine learning process the data according to the algorithm.

Machine learning algorithms are categorized as supervised algorithm and unsupervised algorithm. Data scientists or data analysts use supervised algorithms to train the machines by providing input data into the machine and get the desired output along with feedback and predictions. Unsupervised algorithms don’t need training and will use iterative learning approach to review data and arrive at conclusions.

Machine learning is being used in a wide range of applications today. The news feed on Facebook uses machine learning to learn the member’s feed frequently and to also checks where they always visit to check posts and feeds. If a member frequently stops scrolling to read or like a particular friend's posts, the News Feed will start to show more of that friend's activity earlier in the feed.

The Facebook software uses statistical analysis and predictive analytics to identify patterns in the member’s data and use those patterns to check which posts and news feed the member frequently visits. Should the member no longer stop to read, like or comment on the friend's posts, that new data will be included in the data set and the News Feed will adjust accordingly. Machine learning is also entering an array of enterprise applications.

Customer relationship management systems use machine learning models to analyze email and prompt sales team members to respond to the most important messages first. More advanced systems can even recommend potentially effective responses. Business intelligence and analytics vendors use machine learning in their software to help users automatically identify potentially important data points.

Human resource systems use machine learning models to identify characteristics of effective employees and rely on this knowledge to find the best applicants for open positions. Machine learning also plays an important role in self-driving cars where deep learning neural networks are used to identify objects and determine optimal actions for safely steering a vehicle down the road.

Block Chain Technology

Blockchain is a type of technology that underpins bitcoins. Bitcoin is a type of cryptocurrency that runs on blockchain technology and also referred as digital coin. Bitcoin is also referred as peer-to-peer electronic cash system. Blockchain technology is a distributed network which created a new backbone for the internet.

The blockchain technology is like a digital ledger which has all the transactions that has ever taken place. Those who use the current blockchain technology says that transactions using bitcoin is safer than current cash transaction system. The blockchain is said to be decentralized meaning that it is not controlled by one central database or authority. So, all the transactions that has taken place in distributed in several networks.

Working of Bitcoin Blockchain:

The bitcoin has no central authority whereas the current currency has a centralized authority. The bitcoin blockchain is maintained by a network of people known as miners. These miners are people running purpose-built computers that are actually competing to solve complex mathematical problems in order to make a transaction go through.

For example, say lots of people are making bitcoin transactions. Each transaction originates from a wallet which has a “private key.” This is a digital signature and provides mathematical proof that the transaction has come from the owner of the wallet. Now imagine lots of transactions are taking place across the world. These individual transactions are grouped together into a block, organized by strict cryptographic rules.

The block is sent out to the bitcoin network, which are made up of people running high-powered computers. These computers compete to validate the transactions by trying to solve complex mathematical puzzles. This validated block is then added onto previous blocks creating a chain of blocks called a blockchain. One of the advantages of blockchain is that it can’t be tampered with as each block that is added onto the chain carries a hard, cryptographic reference to the previous block.

The blockchain is the first technology that enables the transfer of digital ownership of business in a decentralized and trustless manner. There’s no doubt that the blockchain technology will evolve quickly as will the applications that rely on it in the future.

Mergers and Acquisitions Service Providers In Chennai

Merger refers to a situation where two or more existing firm or businesses combine to form a new entity either a new firm is incorporated or one of the existing firms survives and another is merged with it. From business perspective, there are various types of mergers: Horizontal Merger, Vertical Merger, Market-Extension Merger, Product-Extension Merger, Conglomeration, Purchase Merger, Consolidated Mergers, etc.

Acquisitions and takeover refer to acquiring ownership right of another firm. In an acquisition, a company can buy another company with cash, stock or a combination of the two. Another possibility, which is common in smaller deals, is for one company to acquire all the assets of another company. From a legal point of view, the target company ceases to exist, the buyer absorbs the business and the buyer's stock continues to be traded while the target company’s stock does not.

Regardless of their category or structure, all mergers and acquisitions have one common goal: they are all meant to create synergy that makes the value of the combined companies greater than the sum of the two parts. The success of a merger or acquisition depends on whether this synergy is achieved.

A synergy is any effect that increases the value of a merged firm above the combined value of the two separate firms. For example, if firm A has a value of $500M, firm B has a value of $75M, and the merged firm has a value of $625M, there is a $50M synergy for this merger. Synergies arise out of cost reductions, due to efficiencies in the newly combined firm.

Scrutinysoft is one of the emerging Mergers and Acquisitions Services Providers In Chennai to perform thorough analysis and research for business mergers or business acquisitions. Scrutinysoft also work to achieve the risk identification, change management plan, strategic planning & implementation, detailed financial analysis, optimized cost and futuristic roadmaps with new vision and mission according to the client’s goals and requirements.

Best SEO Service Providers in Chennai

Search Engine Optimization (SEO) is the process of optimizing a website to "rank" higher in search engine results pages (e.g.: google, yahoo, Bing, etc.), thereby increasing the amount of free traffic the website receives.

Therefore, SEO has a lot to do with using the right keywords or key phrases in a website or within the content if one wants to show in the search and getting links to the website or its content. The digital channels that benefit from the search engine optimization include websites, blogs, infographics, etc. There are two main activities needed to do for the search engine optimization: Onpage Optimization, Offpage Optimization.

Onpage optimization is the process of making the website search engine friendly. In other words, it means that certain elements in the website must be adjusted so that search engines we be able to crawl and understand the content and structure of the website. The more information or data the search engine gets from the website, the greater the chances of ranking higher in the search engine index.

Off Page Optimization is linking your site from an external website.You can use various off page strategies SMO(Social media Optimization),Video Submission, Local Business, Blogs Submission, Infographics Submission, Image Sharing, Forum Participation, Classifield Submission, Article Submission, PPT Submission, Social Bookmarking.

There are many strategies for optimizing a website with keywords and key phrases for search engines. Some of them are accepted by the search engines while some are rejected and may end up in penalizing the website.

Consulting Service Providers in Chennai

Consulting Service is providing an expert assistance to those businesses or organizations who needed it. If a company or business needs any advice on expert opinion regarding a business decision that they lack, they look for a consulting service or a consultant. A Consultant is a person who provides expert or professional advice in a field of science or business to either an organization or a business.

The Consulting Service is widely spread in every industry and sectors. The methodology of a consulting service behind their approach is based on the six core types of consultants: Strategy Consultant, Management Consultant, Operations Consultant, Financial Consultant, Human Resource Consultant, IT Consultant. The Strategy Consultants focus on strategic topics like corporate and organizational strategy, economic policy, government policy and functional strategy. The Management Consultants focus on all sorts of organizational concerns from strategy to a variety of elements within management.

Consultancy activities in Operation Consulting vary from advisory services to hands-on implementation support, for both primary functions (Sales, Marketing, Production, etc.) and secondary functions (Finance, HR, Supply Chain, Legal, etc.). Consultants who operate in the Financial Advisory segment generally work on questions that address financial capabilities, and, in many cases, also the analytical capabilities within an organization. HR consultants help clients with human capital questions within their organizations and / or with improving the performance of the HR department.

IT or digital consultants, focus on helping clients with the development and application of Information Technology (IT) within their organization. Most of the IT consultants work on implementation projects, for instance, extensive ERP systems applications, where their role may vary from project management to process management or system integration. Within IT consulting, the fastest growing markets are digital, data analytics (also known as data science), cyber security and IT forensics.

Scrutiny Software Solutions Private Limited offers consulting services in various fields like Business, Strategy, Technology, Management and Operations. Scrutinysoft Consulting analyses and examines the client’s business data to do statistical analysis, big data analysis, predictive analysis, prescriptive analysis to form useful management data. Scrutinysoft Consulting also provides detailed, innovative and intelligent ways for the clients who are going for a merger or an acquisition of another business.

Digital Marketing Service Providers in Chennai

Digital Marketing Service Providers is a way of advertising and marketing through various digital channels. Many businesses are adapting themselves to the world by advertising themselves through digital marketing. Digital marketing includes Search Engine Optimization (SEO), Electronic mail marketing, mobile marketing, content marketing, social media marketing, pay per click marketing, affiliate marketing, online PR and marketing automation.

Search Engine Optimization (SEO) is the process of optimizing the business’s website to increase the rank so that the website would show up in the top in the result pages if searched in search engines. SEO can be considered as one of the good practices of digital marketing where it enforces excellent content with an easy-to-use website. The blogs and websites of any organization in any sector can be optimized through an SEO.

Content Marketing is an important aspect for an SEO as they play a vital role for the search engines in identifying the keywords in the content. The more attractive, informative and understandable a content is; the more readers will prefer it. Electronic mail marketing is where the marketing and sales employees of a business will mail the product, service, discounts and offers to all the clients and customers. They also direct the interested people towards their business through email marketing.

Every business has started to connect through social media to promote their products and brands and attract more customers and clients. The social media channels include Facebook, YouTube, Twitter, LinkedIn, Instagram, Google+, etc. Pay-per-click marketing is a method to drive traffic to the business’s website through paid advertisements. Affiliate Marketing is a performance-based advertising where the business receive commission for promoting other’s products or services.

Mobile Marketing is where the businesses use the applications of mobile devices to advertise and market their product or service. Marketing Automation is where all the marketing channels performance are analyzed and automated so that the businesses can gain help and insight as to which channels are working and how much they should improve to improve their marketing in the future.

Application Development Service Providers in Chennai

Application Development is the building up of software application or software program in a computer or any other electronic devices to accomplish a particular task. Applications helps most of the businesses automate their process and reduce the time to complete their task significantly. These applications first have to be designed, developed, tested and deployed so that the users can use it accordingly.

In the recent years, advanced architectures, multiple platforms and new technologies are being introduced and they are changing the day-to-day life of all the businesses and people living in the world. The organizations of every industry are striving hard to adapt themselves, to face the upcoming technological developing world and to stay ahead of their competitors.

Scrutiny Software Solutions Private Limited has expertise in various technological languages and can develop applications that can be custom made according to the requirements received from the clients. We also develop websites, website applications, e-commerce websites, mobile applications in various platforms, etc.

Scrutinysoft Technology also provides various services like Application Maintenance, Business Analysis, Digital, Software Testing, Re-Engineering and Digital Marketing. We boost the client’s goal and objectives with expert technology consulting and end-to-end development services. We also develop applications for our clients to scale up their operations with accurate consulting in technology and developments areas.

Digital Marketing Service Providers in Chennai

Digital Marketing uses an electronic device or the Internet to connect to the clients or customers through channels such as search engines, emails, social media, customers’ websites, etc. Marketing is about selling the product to the audiences at the right place and right time and it is not possible to market the same product globally at the same time through physical means. But the same thing can be achieved through the means of digital marketing.

Scrutiny Software Solutions Private Limited is well versed in social media advertising through various social media channels that our company uses regularly. Our digital marketing talent knows the ins and outs of the social media advertising space and budget saving opportunities in it. Unlike normal marketing, digital marketing allows the clients to see accurate results through proper digital analytics or feedback.

Scrutinysoft has expertise in various marketing channels like search engine optimization, electronic mail, pay per click marketing, search engine marketing, Online public relation marketing, social media marketing, content marketing, affiliate marketing, etc. Scrutinysoft digital marketing also uses digital marketing techniques to support the goal and objectives of the clients.

Scrutinysoft digital marketing focuses on different key performance indicators for each channel marketing to promote the client’s business or products across each one. Our company can analyze where the client’s current marketing perspective lie and suggest a strategy through proper research as to what needs to be improved through digital marketing and its channels.

Data Analytics Service Providers in Chennai

A set of quantitative or qualitative values is said to be data. Data Analysis is the process of inspecting, cleansing, transforming and modeling data to get useful information, informing conclusions and support decision makings. Data analytics is process of taking the analyzed data and present it to the business management to make a decision and subsequently act on it.

Data analytics refers to qualitative and quantitative techniques and processes which is used to enhance productivity and business gain. Data is extracted and categorized to identify and analyze behavioral data and patterns, and techniques vary according to organizational requirements.

Scrutinysoft helps the client’s business to see a clear picture of the business data by presenting it in a meaningful and impactful ways with new technologies such as data visualization, pictorial representation of business data that helps the business teams to see a clear picture on how the business is going forward for now.

Scrutinysoft analyzes the client’s business data into both quantitative data and qualitative data. The quantitative data analysis involves the analysis of numerical data with quantifiable variables that can be compared or measured statistically. The qualitative data analysis focus on understanding the content of non-numerical data like images, audio, video, text, common phrases and point of view.

Business Analytics Service Providers in chennai

Most of the businesses in all the sectors use Business Analytics to make data-driven decisions to reach their goals and objectives. Business Analytics use descriptive analysis, predictive analytics and prescriptive analysis to find why the problems are occurring, what will happen if the problem continues and what is the best outcome that can happen if the problem is rectified.

Scrutinysoft helps your business in making the best decision to keep up with the current market and technology and make sure your business be in top of your standards with business analytics. Scrutinysoft helps you analyze the business data statistically to make a predictive modeling and data-based management reports so that a precise data driven management decision can be made to improve your business.

Scrutinysoft uses latest data collection methods to collect the data. The collected data is correlated and grouped to forecast a predictive model which would be objective to the client’s goal. The descriptive analysis is with the collected data and the predictive model and check it with the current market trends. With the predictive and descriptive analysis, Scrutinysoft does prescriptive analysis to look for the appropriate solution to reach the client’s goal.

Website Development Service Providers in Chennai

Be it any industry; Information technology industry, Manufacturing Industry, Production Industry, Sales Industry or even a Service Industry- all of them needs a Website exclusive for them for either displaying their activities, selling their products, explaining their provided services and what they actually do in the industry and how they accomplish it.

A Website is the central hub for a business to explain their works through content marketing efforts. As website design and development technology has progressed over the years, there are more digital marketing tools than ever before. So, a developed website can be advertised through various means of digital marketing. Thus, it is important that an industry spend their time and effort to come up with a way to advertise and explain themselves to the world in this digital world.

We, Scrutiny Software Solutions work with you to develop a user experience which delivers value to your audience. Using our extensive research and experience, the Scrutinysoft Team will provide solutions which will meet your business goals and objectives. We develop customized modules that suits your design concepts along with that will look professional across every platform including the mobile technologies.

The Scrutinysoft Team will follow the discussed methodology along with extensive background research and plan strategically to create and develop a website that will meet your business goal and objectives

Website Design Service Providers in Chennai

Scrutinysoft provides end to end services and solutions through Consulting,Technology,Strategy with strong Management and Operations.

With extreme advancement in technologies day to day, customer delight with enriched designs, reduced navigations and smoother connectivity is a key to success. We provide fully optimized services to continuous enrichment of Client Delight.

We provide end to end cloud services which include Cloud advisory services, Cloud hosting services, Cloud migration services, Cloud support services and Cloud consulting services

With world rapidly advancing towards mobile, we provide robust mobility solutions with developing native and hybrid mobile applications, Mobile Application Development management services, Integration services and Enterprise mobility management services