Mail Maestros

Email marketing is a great way to get one’s message all over to the world, whether you’re a blogger and want to give your readers regular updates or you’re a business trying to generate more leads and customers. With email marketing, one can get their thoughts straight into the inbox of the people who want to see it. When using email marketing software, one can automate their marketing workflows, track their stats, send more and better emails, and build a deeper relationship with their visitors and customers.

Mail Maestros is an upcoming product from Scrutiny Software Solutions Private Limited (Scrutinysoft®) providing a platform for the users to send personalized emails to any number of people with just one click. It is an email campaign product, easy to use, good grouping management for the subscribers, diverse themes and templates, time optimization and tracking status of the email campaigns.

It is easy to send bulk emails that are actually personalized and targeted with Mail Maestros. Aside from that, it is easy to it easy to manage the users’ contacts, segment the subscribers into groups, different email templates and track the performance of the email marketing campaigns with ease.

Features:

Mail Maestros provides excellent features that bring satisfaction to the users and their customers.

Dynamic Marketing Campaign: Add dynamic content in the email marketing campaign.

Bulk Email Personalization: Send campaign email and bulk email in a personalized manner.

Contact Grouping Management: Helps users to manage all their email contacts and their details in a simple way.

Diverse Mailing Format: Address email in various dynamic formats for the users’ contacts

Time Optimization: Allows users to send emails on specific date & time to target their customers.

Delivery Tracking Status: Record sent, click and open details on all users’ email campaigns.

Business Development Executive Services

Scrutinysoft strives to provide outsourced business development services to the clients globally.

Tips to plan the website server effectively

Planning to build a website but confused about where to start?

You may have a business and don’t have a website, and you are losing out on great opportunities for your business. With the advancement in technology, most of the people are exposed to the internet. Gradually they are learning to utilize the Internet for their daily requirements. A website can be used to accomplish many different marketing strategies to help your business grow. Therefore, websites take a front seat reaching out to the millions of people looking for your kind of services online. A responsive website will surely help you to reach your target market if used properly and it is important that you take the right planning and research when deciding on your infrastructure.

Identify Your Needs and know what to be Implemented

• One of the most important things to decide while choosing the hosting solution is to choose one that can accommodate the needs of your website.

• Identify your hosting needs

• Identify whether you need support for scripts or Windows applications and other special software

Determine Your Options When any Unforeseen Happens

You should be able to clarify with your service provider as what are the other services they provide you when it comes to unforeseeable situations such as slowdown and malicious attempts to access your account.

• Identify how small or large your web traffic volume can go. Sometimes, costs and features vary depending on the bulk of traffic you want your website to be able to support.

• Nothing is more important than having a web host that operates 24/7, as after all visitors can come from anywhere in the world.

Always Look for Tiered Pricing to Ensure Room to Grow

The major requirement for finding a good web host is to be flexibility and scalability. Your business might be a solo venture at this point but bear in mind the possibility of future expansion. Does the web host offer a flat fee for a limited number of features or will you be able to expand your website in the future while paying only for what you need? Familiarize yourself with the payment scheme and make sure the growth your site will be able to keep up with the growth of your business.

Backups

Always have this question in your mind Does your web host provide redundancy, content delivery network, or have multiple datacentre locations on several continents? If the power goes out in your web host's region, do you still want your website to be available to the world? If your server goes out, is there a copy elsewhere? If you are planning to have eyeballs on your website from all over the world, or require high availability, these are important considerations.

Enhanced Security

Ensure that your host specializes in custom firewalls for your CMS if you are using one, and updates web server scripts and systems regularly. If you are looking for advanced security, you might consider a VPS or dedicated server vs a shared server. You will not be affected by threats against other websites on a shared hosting platform. A unique IP address might also be another option. This will prevent the conflict that often occurs on a shared system where other users are blacklisted for any reason.

VPS (Virtual Private Server)

Virtual Private Server acts as a halfway point between shared hosting services and has a dedicated server which is the third type of hosting service. With the virtual private server, you still share the server with other customers however, the server is divided into virtual machines which act as independent dedicated servers.

Flexibility and Scalability

The greatest thing about VPS hosting is you only select and pay for the resources you need. It can quickly and easily be scaled down or up as you go, without any downtime. It can be completely customized & tailored. If necessary, you can easily add or decrease, RAM, disk space or vCPUs.

Cost-Effective Solution

As technology improves, the cost of hosting on VPS has come down significantly.

What was previously only viable for big business is now an affordable option even for small business. As stated earlier, you only need to pay for those resources you require at the outset and upscale resources as you grow. So, you get the many benefits of private hosting for a reasonable monthly cost.

Scrutinysoft Management Services

Management involves creating an internal environment where the management puts various factors for increasing the production level. Scrutinysoft Delivers Management Services

Web Design and Development Services

Scrutinysoft Web Design & Development team helps your Business growth and drive success.

Mobile Application Development

Want a mobile app that is tailored to your Business requirements? Get a Custom Mobile Application from Scrutinysoft. We are one of the leading mobile application development service providers in Chennai.

Simple Mail Transfer Protocol

Simple Mail Transfer Protocol is considered as a part of TCP/IP protocol (Transmission Control Protocol/Internet Protocol) which moves your email across networks to the right email inbox and computer. SMTP uses the store and forward process with the Mail Transfer Agent (MTA) to move the emails across networks.

We will describe on how two networks works by exchanging the emails between the servers through SMTP process. For instance, Let us see the SMTP process that goes on if UserA sends an email from his server (Hotmail.com) to UserB’s email server (yahoo.com). Consider UserA using Hotmail as his email server and UserB using Yahoo mail server.

UserA’s email server (Hotmail) pushes the email to the destination UserB’s email server (Yahoo). The Hotmail email server starts communicating with the yahoo mail server for the mail deliver to happen. This is where the SMTP protocol comes up which governs the communication between the two mail servers (Hotmail email server and yahoo email server).

The SMTP protocol checking between the servers happens and then the Hotmail email server confirms the destination email address with the yahoo mail server for sending the email from UserA to UserB. After the confirmation, the Hotmail email server sends the email to the destination email address in the yahoo mail server.

SMTP Protocol: The Above SMTP protocol checking between the email servers is briefly explained below assuming that everything goes fine without any failure:

• The Hotmail server sends EHLO message to the yahoo server. The EHLO message is nothing but the greeting between the two servers. The yahoo server too sends the acknowledgement to the Hotmail server.

• After receiving the acknowledgement, the Hotmail server sends the destination address for confirmation. The receiving server (yahoo server) receives the message and sends acknowledgement after confirming the destination address.

• The Hotmail server then sends a message that it is going to send the email data after the destination address confirmation with the yahoo server.

• Once again after acknowledgement, the Hotmail server sends the email data to the yahoo server.

• The yahoo server will send an acknowledgement after receiving the full message and then both the servers will terminate the session.

The Internet service providers have a limit on the number of emails that can be sent over a certain amount of time. The limit is mostly set on the number of email sent per hour or per day. Each ISP relies on its SMTP to determine and govern the email that can be sent out by one connection. For some people who work at home or manage large mailing lists, that could be a problem. After they hit their limit, the ISP will simply stop sending emails. If the ISP thinks you're a spammer, they might even shut down your account.