Ways of Promoting a Brand

Launching a new product or service into the market is becoming challenging for all businesses in the current trend. But thorough research in where to promote and where to launch the product will give the businesses an idea on what they have to do in order to advertise the product or service. Nowadays, there are many ways to advertise a product both globally and locally.

RESEARCH ON THE PRODUCT AND SERVICE

Before launching a new product or service, a business or organization has to analyze and research on their own product and service. Through the research, the business has to note down why their product or service is different from the competitors and what benefits and advantages it has.

The research must also be done on where to launch the product as it must first reach the customers. For example, if a business needs to open an exquisite pastry shop in an area, they have to research on where to establish the shop, whether the established area will have more customers visiting the shop or not, have to research on the competitors in the same business in the surrounding area, the main pastry chef for the shop, the daily raw materials needed for the shop, etc.

Even though a product works the same and has same specifications as the competitor, the business can take necessary steps so that it can reach more customers through aggressive advertising in digital marketing channels and other advertisements through newspapers, flyers, brochures, etc.

ADVERTISING LOCALLY AND GLOBALLY

Local Advertising:A local advertising for a product and service can be done through:

flyers, brochures, small visiting cards, banners, canvasing, etc.

advertise through local cable and radio channels

through friend social networks

making videos about the product and sharing it

through social media like Facebook, Instagram, twitter groups, etc.

through mobile applications like WhatsApp, viper, hike, line app, etc.

donating the products for welfare like schools, colleges, etc.

through charity events for homages, orphanages, etc.

advertise brand through partnerships with other company products

sponsoring for events, charity, etc.

advertising the products in corporates, companies during special events

sales through adding your products in other shops, dealers, etc.

Global Advertising:The global advertising of a product or service includes the digital marketing channels:

Creating an ecommerce website for selling the products with online payments

Search Engine Optimization – making the ecommerce website rank top in google search

Pay per click advertising – promoting the products target social media users

Email marketing – sending regular updates for the subscribers through electronic mails

Advertising through other websites, blogs, forums, etc.

Social media marketing – marketing through social media like Facebook, Instagram, etc.

Content Marketing – creating brand awareness through the website content

Online public relations – creating promotional content to create traffic to the website

Mobile phone advertising – through mobile application ads, pop up ads, etc.

Television advertising

Radio advertising

BRAND AWARENESS Brand awareness can be created through digital marketing:

Social media channels particular Twitter, Facebook and Google+.

Targeting audience through social channels.

Promote visual elements through Instagram and Pinterest channels.

Promote video materials through YouTube and Vimeo channels

Promotional campaigns with coupons, gifts, etc.

Joint venture marketing projects with other online businesses.

Participating in online events, offline events, charity and welfare events.

When a business establishes Digital Marketing Campaign, it cannot rely only on a single resource to generate all the results they wanted. While each of these digital marketing channels have their strengths, they also have their weakness such as being inappropriate for certain audiences and business niche. The best way would be to rely on combining, adapting and advertising through the channels at your disposal and making use of what the business can offer that will to reach their business goals and objectives.

ADVERTISING BASED ON BUDGET OF THE BUSINESS

A business allocates a budget for the marketing team for advertising and marketing their product or service based on the percentage of the revenue or flat spend. Some say the more the marketing budget, the more the product will get advertised around and the more capital will return soon as it reaches more customers. But it also depends on the type of marketing channels and the performance of the product. Before marketing is done, a business must determine on how to spend the allocated marketing budget.

Determining the business marketing goal

Building the advertising plan

Allocating which marketing channels for advertising

Tracking the results according to the market channels

The marketing plan and channels can be chosen based on the budget allocated. Some of them are mentioned below:

Marketing Plan within 10,000 rupees (144$ approximately) Small websites, local newspapers, brochures, flyers, cards, canvasing, friend networks, mobile friend networks, etc.
Marketing Plan within 50,000 rupees (716$ approximately) Radio advertisements, district level newspapers, dynamic/small ecommerce websites, social media marketing, etc.
Marketing Plan within 1,00,000 rupees (1,432$ approximately) Promotion through charity & welfare events, national newspapers, radio advertisements, ecommerce websites, digital marketing channels, other website advertisements, etc.
Marketing Plan within 10,00,000 rupees (14,313$ approximately) Billboards, promotional events, full page coverage national newspapers, television advertisements, sales through other brands, e-commerce websites, digital marketing continuous monitoring, partnerships, Google AdWords, etc.
Marketing Plan within 1,00,00,000 rupees (143,130$ approximately) Highly paid ambassadors or models for television or video advertisements, International magazines, business partnerships, etc.

Machine Learning

Machine Learning is the act of getting the computer to learn and respond like a human do and improve the same over time through algorithms by providing them data and information in the form of real-world interactions and observation. Machine Learning takes the input data and gives the suitable and accurate output. If the relevant information is not found, then the machine learning process the data according to the algorithm.

Machine learning algorithms are categorized as supervised algorithm and unsupervised algorithm. Data scientists or data analysts use supervised algorithms to train the machines by providing input data into the machine and get the desired output along with feedback and predictions. Unsupervised algorithms don’t need training and will use iterative learning approach to review data and arrive at conclusions.

Machine learning is being used in a wide range of applications today. The news feed on Facebook uses machine learning to learn the member’s feed frequently and to also checks where they always visit to check posts and feeds. If a member frequently stops scrolling to read or like a particular friend's posts, the News Feed will start to show more of that friend's activity earlier in the feed.

The Facebook software uses statistical analysis and predictive analytics to identify patterns in the member’s data and use those patterns to check which posts and news feed the member frequently visits. Should the member no longer stop to read, like or comment on the friend's posts, that new data will be included in the data set and the News Feed will adjust accordingly. Machine learning is also entering an array of enterprise applications.

Customer relationship management systems use machine learning models to analyze email and prompt sales team members to respond to the most important messages first. More advanced systems can even recommend potentially effective responses. Business intelligence and analytics vendors use machine learning in their software to help users automatically identify potentially important data points.

Human resource systems use machine learning models to identify characteristics of effective employees and rely on this knowledge to find the best applicants for open positions. Machine learning also plays an important role in self-driving cars where deep learning neural networks are used to identify objects and determine optimal actions for safely steering a vehicle down the road.

Block Chain Technology

Blockchain is a type of technology that underpins bitcoins. Bitcoin is a type of cryptocurrency that runs on blockchain technology and also referred as digital coin. Bitcoin is also referred as peer-to-peer electronic cash system. Blockchain technology is a distributed network which created a new backbone for the internet.

The blockchain technology is like a digital ledger which has all the transactions that has ever taken place. Those who use the current blockchain technology says that transactions using bitcoin is safer than current cash transaction system. The blockchain is said to be decentralized meaning that it is not controlled by one central database or authority. So, all the transactions that has taken place in distributed in several networks.

Working of Bitcoin Blockchain:

The bitcoin has no central authority whereas the current currency has a centralized authority. The bitcoin blockchain is maintained by a network of people known as miners. These miners are people running purpose-built computers that are actually competing to solve complex mathematical problems in order to make a transaction go through.

For example, say lots of people are making bitcoin transactions. Each transaction originates from a wallet which has a “private key.” This is a digital signature and provides mathematical proof that the transaction has come from the owner of the wallet. Now imagine lots of transactions are taking place across the world. These individual transactions are grouped together into a block, organized by strict cryptographic rules.

The block is sent out to the bitcoin network, which are made up of people running high-powered computers. These computers compete to validate the transactions by trying to solve complex mathematical puzzles. This validated block is then added onto previous blocks creating a chain of blocks called a blockchain. One of the advantages of blockchain is that it can’t be tampered with as each block that is added onto the chain carries a hard, cryptographic reference to the previous block.

The blockchain is the first technology that enables the transfer of digital ownership of business in a decentralized and trustless manner. There’s no doubt that the blockchain technology will evolve quickly as will the applications that rely on it in the future.

Mergers and Acquisitions Service Providers In Chennai

Merger refers to a situation where two or more existing firm or businesses combine to form a new entity either a new firm is incorporated or one of the existing firms survives and another is merged with it. From business perspective, there are various types of mergers: Horizontal Merger, Vertical Merger, Market-Extension Merger, Product-Extension Merger, Conglomeration, Purchase Merger, Consolidated Mergers, etc.

Acquisitions and takeover refer to acquiring ownership right of another firm. In an acquisition, a company can buy another company with cash, stock or a combination of the two. Another possibility, which is common in smaller deals, is for one company to acquire all the assets of another company. From a legal point of view, the target company ceases to exist, the buyer absorbs the business and the buyer's stock continues to be traded while the target company’s stock does not.

Regardless of their category or structure, all mergers and acquisitions have one common goal: they are all meant to create synergy that makes the value of the combined companies greater than the sum of the two parts. The success of a merger or acquisition depends on whether this synergy is achieved.

A synergy is any effect that increases the value of a merged firm above the combined value of the two separate firms. For example, if firm A has a value of $500M, firm B has a value of $75M, and the merged firm has a value of $625M, there is a $50M synergy for this merger. Synergies arise out of cost reductions, due to efficiencies in the newly combined firm.

Scrutinysoft is one of the emerging Mergers and Acquisitions Services Providers In Chennai to perform thorough analysis and research for business mergers or business acquisitions. Scrutinysoft also work to achieve the risk identification, change management plan, strategic planning & implementation, detailed financial analysis, optimized cost and futuristic roadmaps with new vision and mission according to the client’s goals and requirements.