Search Engine Optimization (SEO) is the process of optimizing a website to "rank" higher in search engine results pages (e.g.: google, yahoo, Bing, etc.), thereby increasing the amount of free traffic the website receives.
Therefore, SEO has a lot to do with using the right keywords or key phrases in a website or within the content if one wants to show in the search and getting links to the website or its content. The digital channels that benefit from the search engine optimization include websites, blogs, infographics, etc. There are two main activities needed to do for the search engine optimization: Onpage Optimization, Offpage Optimization.
Onpage optimization is the process of making the website search engine friendly. In other words, it means that certain elements in the website must be adjusted so that search engines we be able to crawl and understand the content and structure of the website. The more information or data the search engine gets from the website, the greater the chances of ranking higher in the search engine index.
Off Page Optimization is linking your site from an external website.You can use various off page strategies SMO(Social media Optimization),Video Submission, Local Business, Blogs Submission, Infographics Submission, Image Sharing, Forum Participation, Classifield Submission, Article Submission, PPT Submission, Social Bookmarking.
There are many strategies for optimizing a website with keywords and key phrases for search engines. Some of them are accepted by the search engines while some are rejected and may end up in penalizing the website.
Consulting Service is providing an expert assistance to those businesses or organizations who needed it. If a company or business needs any advice on expert opinion regarding a business decision that they lack, they look for a consulting service or a consultant. A Consultant is a person who provides expert or professional advice in a field of science or business to either an organization or a business.
The Consulting Service is widely spread in every industry and sectors. The methodology of a consulting service behind their approach is based on the six core types of consultants: Strategy Consultant, Management Consultant, Operations Consultant, Financial Consultant, Human Resource Consultant, IT Consultant. The Strategy Consultants focus on strategic topics like corporate and organizational strategy, economic policy, government policy and functional strategy. The Management Consultants focus on all sorts of organizational concerns from strategy to a variety of elements within management.
Consultancy activities in Operation Consulting vary from advisory services to hands-on implementation support, for both primary functions (Sales, Marketing, Production, etc.) and secondary functions (Finance, HR, Supply Chain, Legal, etc.). Consultants who operate in the Financial Advisory segment generally work on questions that address financial capabilities, and, in many cases, also the analytical capabilities within an organization. HR consultants help clients with human capital questions within their organizations and / or with improving the performance of the HR department.
Digital Marketing Service Providers is a way of advertising and marketing through various digital channels. Many businesses are adapting themselves to the world by advertising themselves through digital marketing. Digital marketing includes Search Engine Optimization (SEO), Electronic mail marketing, mobile marketing, content marketing, social media marketing, pay per click marketing, affiliate marketing, online PR and marketing automation.
Search Engine Optimization (SEO) is the process of optimizing the business’s website to increase the rank so that the website would show up in the top in the result pages if searched in search engines. SEO can be considered as one of the good practices of digital marketing where it enforces excellent content with an easy-to-use website. The blogs and websites of any organization in any sector can be optimized through an SEO.
Content Marketing is an important aspect for an SEO as they play a vital role for the search engines in identifying the keywords in the content. The more attractive, informative and understandable a content is; the more readers will prefer it. Electronic mail marketing is where the marketing and sales employees of a business will mail the product, service, discounts and offers to all the clients and customers. They also direct the interested people towards their business through email marketing.
Every business has started to connect through social media to promote their products and brands and attract more customers and clients. The social media channels include Facebook, YouTube, Twitter, LinkedIn, Instagram, Google+, etc. Pay-per-click marketing is a method to drive traffic to the business’s website through paid advertisements. Affiliate Marketing is a performance-based advertising where the business receive commission for promoting other’s products or services.
Mobile Marketing is where the businesses use the applications of mobile devices to advertise and market their product or service. Marketing Automation is where all the marketing channels performance are analyzed and automated so that the businesses can gain help and insight as to which channels are working and how much they should improve to improve their marketing in the future.
Application Development is the building up of software application or software program in a computer or any other electronic devices to accomplish a particular task. Applications helps most of the businesses automate their process and reduce the time to complete their task significantly. These applications first have to be designed, developed, tested and deployed so that the users can use it accordingly.
In the recent years, advanced architectures, multiple platforms and new technologies are being introduced and they are changing the day-to-day life of all the businesses and people living in the world. The organizations of every industry are striving hard to adapt themselves, to face the upcoming technological developing world and to stay ahead of their competitors.
Scrutiny Software Solutions Private Limited has expertise in various technological languages and can develop applications that can be custom made according to the requirements received from the clients. We also develop websites, website applications, e-commerce websites, mobile applications in various platforms, etc.
Scrutinysoft Technology also provides various services like Application Maintenance, Business Analysis, Digital, Software Testing, Re-Engineering and Digital Marketing. We boost the client’s goal and objectives with expert technology consulting and end-to-end development services. We also develop applications for our clients to scale up their operations with accurate consulting in technology and developments areas.
